Building and home improvement
As the building and home improvement industry’s audiences continue to prioritize online channels, it’s crucial to understand their motivations and behaviors to maximize opportunities for your business. Builders, contractors, architects, and designers alike each have distinct needs and touch points to target, as well as the knowledge-seeking homeowner looking to connect with manufacturers directly.
To engage our clients’ target audiences, Hanson provides unparalleled partnership in the building and home improvement space. From breaking the ice nearly 30 years ago with Owens Corning, to breaking new boundaries for our clients today, we draw from deep industry insights and market research to create remarkable experiences for you (like the customized AR app we developed for VELUX®).
We take a multifaceted approach to problem solving. Not only do we have the creative chops to bring tactics to life, our process is backed by the strategy, technology, and in-depth market research to properly activate your vision. Our capabilities ensure we can help deliver the best experiences for each of your audiences (homeowners, distributors, trade professionals, and more) with all of the support you need.
We’re not intimidated by channel complexities or challenges reaching elusive audiences. We have the keen ability to translate B2B and B2C outreach into B2P—business to person. Because ultimately, taking a consumer-first approach prioritizes your brand’s human element and helps messages resonate more with users at every level.
With new knowledge comes new opportunities. We’re constantly translating fresh insights into impact for our clients in the building and home improvement space.
We’ve worked with some of the industry’s leading names on everything from sweeping web redesigns to focused campaigns and product launches.