Building products and home improvement

Activating industry success with strategy and solutions

If you’re in the building products and home improvement industry, you know your audiences prioritize online channels. It’s crucial to understand what they’re looking for and where they’re looking. Builders, contractors, architects, and designers all have unique needs that differ from what homeowners need too.

So the key question is: What role does your manufacturer site or other digital experience play in meeting those needs?

Hanson has been partnering with clients in the building products and home improvement space for over 30 years. That translates into deep industry insights that empower us to create remarkable experiences for you (like the customized AR app we developed for VELUX®  or the  world-class rebrand and website for Metrie).

Ready to spec a plan together?


We take a multifaceted approach to problem solving. Insights inform our strategy. Strategy informs our creative. Technology makes it possible to achieve our strategic and creative vision. We do it through:

  • Audience & market research
  • Brand strategy & identity
  • Marketing campaign development
  • Web, mobile & custom digital product development
  • Creative services & video production

Your audiences.
Our specialty.

We’re not intimidated by channel complexities or elusive audiences. We have the keen ability to translate B2B and B2C outreach into B2P—business to person. Because ultimately, taking a consumer-first approach prioritizes your brand’s human element and helps messages resonate more with audiences of any type.

Our insights.

With new knowledge comes new opportunities. We’re constantly translating fresh insights into impact for our clients in the building products and home improvement space.

68% of building pros say they rely on their suppliers more than last year (Lowe’s research)

What Hanson hears

Pros are seeking partners who offer time-saving tools and information

23% of homeowners plan to start a home improvement project in 2023 (Houzz Homeowner’s Study, Oct 2022)

What Hanson hears

Limited house inventory and high interest rates are motivating homeowners to renovate

What excites us about the building and home improvement industry?
“For me, it’s the constant problem solving. Complex products sold through complex channels require a strategic approach. Most of these challenges come down to leading and supporting our partners through digital transformation. ”
— Mindy Withrow | Managing Director, Strategic Planning
What excites us about the building and home improvement industry?
“The channel complication is what makes this industry exciting to me. I like when I’ve done the research into something as if I’m the customer, and then six months later I can use that knowledge in a project for my home. ”
— Joe Holub | Director, Experience Delivery
What excites us about the building and home improvement industry?
“A lot of times these products aren’t usable by themselves—they might be part of a whole system, so we get the chance to participate in a lot of configurators and visualizers in order to build things that are more interesting than a standard product catalog or marketing site. ”
— Dave Rodriguez | Managing Director, Design & Development
What excites us about the building and home improvement industry?
“The evolving nature of tech is a very exciting thing, and I like to think that we do that in the building space. We take an existing brand and/or product and help them deliver it to a whole new audience in a whole new way. We’re setting building product companies up for the future. ”
— Chas Ryder | Managing Director, Creative Services

Your building or home improvement business is in good company.

We’ve worked with some of the industry’s leading names on everything from sweeping web redesigns to focused campaigns and product launches.

More of our past and present collaborations

Ready to energize your building or home improvement marketing?
Let’s talk!

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