When you’re selecting a new entry door, you care about style, finish, and color. You need help prioritizing security, privacy, light, and of course budget. And you really want to “try on” the various options on your house before you buy. Turns out buying a door is a lot more complicated than homeowners expect when they hit the door aisle—so we uncomplicated it.
The project called for an expanded website, a sister site for the Lowe’s exclusive brand, two related apps, and advertising campaigns. But the heart of this new multi-touchpoint experience is a tool that walks you through key door configuration decisions, then lets you upload a pic of your house so you can “try on” your favorite options. The AR feature on the Lowe's app even helps you measure your door before you head to the store.