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As a digital agency, we delight our clients and their audiences with effective business, brand, and marketing strategies that are then transformed to meaningful, innovative experiences. We’re a team of (very) passionate people that love nothing more than putting our heads together and coming up with fun and successful ways to solve business challenges.

In the role of strategic planner, you’ll develop and present strategic recommendations for a range of clients. You and other members of the strategic planning team are the starting foundation of most agency projects, providing the team with information critical for success, gleaned from your smart assessment of the data. You’ll work on multiple projects at once, which means you’ll need the ability to balance your workload—but it also means you’ll be continually encountering new ideas, methods, and platform offerings, and applying that knowledge across projects.

Good strategic planners are driven by success. They’re fast learners, great communicators, extremely curious, and maybe (ok, probably) just a little bit obsessive, following the data wherever it leads, sifting through potential solutions, and crafting a compelling story about what matters most.

This position reports to the Director of Strategic Planning.

Responsibilities & Expectations

• Partners with Account Management team at the onset of projects to fully undertstand the business objectives, in an effort to map out and lead the most effective strategic approach
• Throughout the project, efficiently adapts processes and tasks to maximize results and in an effort to be a strong steward of client’s budgets
• Performs initial research to get to know client’s brand and business objectives, audience behaviors and mindsets, and the competitive landscape
• Develops research plans to understand audience behaviors and needs, competitive landscape, market conditions, and specific client challenges
• Executes research activities, including leading stakeholder workshops, online surveys, interviews, and website and competitive assessments
• Interprets collected data into key insights to inform strategic plans or other reports
• Presents strategic plans or other reports to internal teams and clients, demonstrating a strong ability to make complex subjects understandable
• Leads marketing and advertising planning for clients as assigned
• Identifies business objectives and KPIs, audiences, platforms, and key messages
• Works with account and creative teams as needed to develop campaign creative
• Initiates and monitors and/or oversees the management of campaigns
• Analyzes performance of campaigns, with recommendations for even greater success, and if applicable creates reports to share results directly with the client
• Leads content strategy for clients as assigned
• Identifies content objectives to meet audience needs
• Performs keyword research to ensure content matches audience behaviors
• Develops and or guides the development of content based on insights
• Stays abreast of advances in digital marketing
• Proactively brings new insights or opportunities to the appropriate team members to drive performance improvements or pitch new business opportunities with existing clients

Core Functional Skills

• Demonstrates proficiency in critical business applications (e.g., Word, Excel, Keynote, Google Drive)
• Demonstrates proficiency in a variety of tools for creating, monitoring, and/or reporting on organic or paid social content / campaigns or paid media campaigns (e.g., Facebook Business Manager, Google Ads, Google Analytics, MOZ, SEMRush, Synthesio, etc.)
• Demonstrates proficiency in Hanson-specific applications (e.g., Clients & Profits, Teamwork, Scope Cards, etc.)
• Demonstrates strong business-writing skills and intuitive understanding of human psychology through the creation (or support in the creation of) the following documents:
• Survey questions and interview discussion guides
• Strategic plans
• Campaign or other insight reports
• Proposals and Statement of Works (SOWs)
• Uses appropriate tools and methods to manage time effectively and prioritize tasks for delivery of quality outputs on deadline

Collaboration & Contribution

• Works closely with account team / project manager to develop an initial project approach
• Works closely with account team, creative services, and production to scope and estimate build phases
• Actively participates in group sessions to bring value and advance projects
• Shares best practices readily with agency for betterment of other projects/accounts

Communication

• Presents strategic plans and reports with clarity and conviction, earning the trust and confidence of clients
• Appropriately uses all channels of communication (e.g., in-person, phone, email, Slack, Teamwork, etc.) to drive progress and clarity
• Communicates proactively vs. reactively in order to maximize problem-solving options
• Receives effective, productive feedback in the moment

Problem Solving

• Demonstrates a strong ability to apply creative thinking to complex challenges
• Responds to internal and client feedback and other changes in direction with flexibility and resourcefulness
• Elevates issues early and recommends plans of action/contingency to maximize options
• Appropriately manages conflict resolution and moves things forward when there’s a stalemate

Ideal Experience & Qualifications

• 3 to 5 years of experience in business strategy, research development, marketing communications, advertising or brand management at an agency or in a corporate role
• Strong research and writing skills, including attention to grammar and punctuation
• Specialized knowledge in at least one of the following areas: brand strategy, content strategy, social strategy, or media strategy; with familiarity in the other areas
• We value skills and qualities over specific training, but a degree in advertising, marketing, communications or business is a plus
• While you may implement some of your own recommendations, many of them will fall to other team members to implement. So while you don’t need to know how to code a website, for example, we’ll be looking for evidence of your ability to gain familiarity with the systems and processes used by our front end developers, engineers, functional architects, and visual designers to ensure strong interagency collaboration.

Intangibles/Cultural Fit

• Qualities we look for include passion, confidence, integrity, judgment and a strong work ethic. Check the ego at the door.
• In our experience, there isn’t a single “style” that works. We’ll need you to be a diplomat, psychologist, salesperson, cheerleader and mentor to our clients and fellow team members.
• We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology, and creative.
• We take our values seriously. How well do you resonate with these statements? Be Yourself, Own the Adventure, Stay Curious, Get Emotional, Embrace Family

Hanson offers competitive compensation with an excellent benefits package that includes healthcare, flexible spending, 401K, and paid time-off for your birthday, holidays, and the days we are closed between Christmas and New Years. Work/life balance is important to us, and our collaborative environment is flexible, fun and fueled. (Coffee, snacks, flavored waters, pop and beer Fridays are very important to us!)

To start the conversation, contact us at careers@hansoninc.com.

Hanson is seeking an experienced Business Analyst to support overall agency efforts in the successful definition and implementation of digital solutions. This position requires strong team collaboration, a passion for the details, and great problem-solving skills. Our Business Analysts must demonstrate an understanding of both marketing and technology as this role is critical in “bridging the gap” between the marketing objectives we are meeting through our creative experiences and the development of the technical architectures and software solutions needed to bring it to life.

Position reports to Managing Director, Design & Development

Responsibilities & Expectations

• In early stages of a project, facilitates the implementation of digital solutions by eliciting and clearly documenting requirements of a project in an effort to gain alignment from key client stakeholders and internal project teams.
• As the project evolves, works with strategic planner and creative leads to understand the vision of a project and evolves project requirements accordingly.
• Partners with the front-end and engineering project leads to analyze the documented requirements, determining the functional behavior of a project, and the system needs to fulfill those requirements.
• Has complete understanding of project requirements, assumptions, and dependencies and presents requirements to key client stakeholders and internal project teams as the project transitions from strategy to build.
• Effectively transitions project details to assigned project manager and acts as support as needed for the duration of the project build.
• Throughout build, supports the production team as needed to translate and communicate functionality, and to document any needed deliverables to bring clarity (page specs, content inventories, data schemas, entity/relationship diagrams, etc.
• Researches software platforms and solutions as needed to facilitate the functional design of a project, prepares fit/gap analyses and recommendations for the build team and clients.

Core Functional Skills

• Demonstrates proficiency in critical business applications (e.g., Word, PowerPoint, Excel, Keynote, Google Drive), diagramming/technical drawing software (e.g. Visio, OmniGraffle)
• Demonstrates proficiency in business data modeling and workflows and experience with technical projects
• Demonstrates proficiency in Hanson-specific applications (e.g., Clients & Profits, Hanson Intranet, Hanson Dashboard, JIRA, etc.)
• Works with Client Services and Project Management to generate the functional definition content needed for proposals and SOWs
• Demonstrates ability to clearly and effectively document all project requirements and scope details in the Hanson Scope Documentation tool. Effectively manages process through strategic planning and design phases to build
• Uses appropriate tools and methods to manage time effectively and prioritize tasks for delivery of quality outputs on deadline

Collaboration & Contribution

• Provides value across all agency departments in the effective documentation of requirements and scope
• Supports production team in understanding requirements and needs as it relates to assigned tasks during projects such as fit-gaps on software solutions, data and content documentation, metrics implementation, etc.
• Actively participates in group sessions to bring value and advance projects
• Shares best practices readily with agency for betterment of other projects/accounts

Communication

• Effectively “bridges the gap” between strategic planning and build processes with consistent, timely communication
• Appropriately uses all channels of communication (e.g., in-person, phone, email, IM, etc.) to drive progress and clarity
• Communicates proactively vs. reactively in order to maximize problem-solving options
• Provides effective, productive feedback in the momen

Problem Solving

• Responds to changes in direction and other client and internal dynamics with flexibility and resourcefulness
• Elevates issues early and recommends plans of action/contingency to maximize options
• Manages timing of projects, balancing client needs with internal capacity
• Appropriately manages conflict resolution and drives team to collaborative solutions -- especially during experience design phase.

Ideal Experience & Qualifications

• 3-5 years of experience in architecture or project management. Ideally, you will have worked in an agency or software development for a minimum of 4 years.
• We are a digital agency, as such you’ll need to have experience in understanding and documenting requirements for digital solutions including website development and mobile app development.
• Skills we look for include a clear understanding of web strategy and the technology necessary to work with marketing and IS/IT client contacts. Proficiency with a scientific calculator not required, however we have lots of conversations about PHP, .net, HTML5, Java and other platforms.

Intangibles/Cultural Fit

• Qualities we look for include passion, confidence, integrity, judgment and a strong work ethic. Check the ego at the door.
• In our experience, there isn’t a single “style” that works. We’ll need you to be a diplomat, strategist, psychologist, salesperson, coach and mentor to our clients and our internal team.
• We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology and creative.
• We take our values seriously. Do these sound like things you’re interested in? Be Yourself, Own the Adventure, Stay Curious, Get Emotional, Embrace Family

Hanson offers competitive compensation with an excellent benefits package that includes healthcare, flexible spending, 401K, and paid time-off for your birthday, holidays, and the days we are closed between Christmas and New Year’s. Work/life balance is important to us, and our collaborative environment is flexible, fun, and fueled. (Coffee, snacks, flavored waters, pop, and beer Fridays are very important to us!)

To start the conversation, contact us at FA-careers@hansoninc.com.

Hanson seeks a professional with excellent project management skills. In this pivotal role, the Project Manager acts as a liaison and facilitator among all internal departments, including creative, technical, business, and client services departments.

The Project Manager is involved in all aspects of a project with primary responsibility for directing and managing work scope according to the project plan, schedule, and budget. The Project Manager is responsible for regularly communicating project status to the Traffic and Client Services teams, Senior Management, and clients.

Responsibilities & Expectations

• Create project plans, timelines, work breakdown structures, and estimates in conjunction with the Client Services team and project team members.
• Responsible for collaborating with the traffic team and project leads to efficiently resource projects.
• Manage project milestone and delivery requirements to ensure that client expectations are met.
• Manage the process of developing functional and technical specifications and other site architecture documents with collaboration from the project team.
• Clarify and manage roles and responsibilities among team members.
• Identify and communicate risk factors that could affect project success, and take necessary steps to mitigate the risk.
• Manage and direct project team members’ efforts in accomplishing the work assigned to them, including assisting in resolving issues as they arise.
• Monitor and manage the process for collecting and tracking project assets from appropriate sources including project team members and clients.
• Participate in and direct the Quality Assurance process to ensure that the work created meets or exceeds the requirements, strategic goals, and client expectations for the project.
• Track team progress against project critical path and identify issues or actions with the potential to impact the project budget or timeline and take action as appropriate.
• Conduct periodic budget review meetings to verify the project is on track in meeting its goals within the original budget.

Requirements

The ideal candidate should have experience managing web development projects and should possess great organizational, communication, and leadership skills. This position requires some knowledge of web development platforms. The following experience is required for candidates wishing to be considered for this position.

• At least 3 years of experience managing web projects with commercial clients or at least 5 years of experience working in this industry.
• Must demonstrate an understanding of the full lifecycle of web project development including; planning, requirements gathering, budgeting, reporting, providing team leadership, managing implementation, and bringing projects to completion.
• Ability to handle several projects simultaneously.
• Possess excellent organizational skills.
• Ability to establish good working relationships with all project team members to foster teamwork and creativity.
• Outstanding written and verbal communications skills.
• A strong, customer-oriented work ethic is critical to this position.

Hanson offers competitive compensation with an excellent benefits package that includes healthcare, flexible spending, 401K, and paid time-off for your birthday, holidays, and the days we are closed between Christmas and New Year’s. Work/life balance is important to us, and our collaborative environment is flexible, fun, and fueled. (Coffee, snacks, flavored waters, pop, and beer Fridays are very important to us!)

To start the conversation, contact us at careers@hansoninc.com.

Hanson seeks to hire a full time Business Development Associate (BDA) with excellent communication and organizational skills who is willing to aggressively generate qualified leads that produce net new business. In most cases the BDA offers the prospective client an initial impression of Hanson and our culture, representing our experience and engagement with world-class brands (think HGTV, Kwikset, Pfister Faucets, Thirty-One Gifts, KeyBank, Worthington Industries and more).

Based out of our Columbus, Ohio office located in the vibrant Short North area, this person will provide day-to-day support for the New Business team and will champion prospecting, lead generation, outbound communication, introductory calls, presentation/pitch development and more.

You don’t have to be expert in brand and marketing strategy, web development, application design or our other agency disciplines – but you do have to demonstrate interest in our model and the “hustle” of selling marketing solutions that great brands desire.

Ideal Qualities

Builds Relationships with Prospective Accounts/Contacts

• Self-starter willing to explore relationships with a large colume of accounts/contacts
• Delivers creative and personal communications backed by cursory research
• Keeps optimistic despite day-to-day rejection

Operates with Discipline

• Well organized
• Attention to detail
• Ability to handle numerous tasks simultaneously
• Good time management
• Understands Hanson process
• Understands larger Hanson context

Communicates Effectively

• Strong written and oral communication
• Keeps open lines of communication
• Reads verbal and non-verbal cues

Thinks Strategically

• Strong problem solver
• Student of clients’ businesses and our business
• Intellectual curiosity
• Critical/analytical thinker

Embraces Our Values

• Shows initiative, demonstrates proactivity
• Passion and enthusiasm
• High energy level
• Embodies Hanson values
• Respects others

Acts Like A Leader

• Demonstrates accountability to their pipeline and activities

Skill Mastery

Demonstrates ability to support the daily needs of the new business team

• Proficiency in third-party and Hanson-specific applications/software (Pipedrive, LinkedIn, Reply.io, Seamless.AI, Hanson Dashboard)
• Competence in typical office applications/software (Word, Excel, PowerPoint, Keynote, Google Drive)

Demonstrates mastery of developing and making outreach to prospective customers that follow our business strategy and vertical expertise

• Building account/company lists based on industry, size and current state of digital presence
• Developing prospect information (email, phone, social handles) aligned to company, titles and priority
• Executing outbound emails, LinkedIn messages, calls and social communications
• Manage accounts and leads in CRM
• Supporting marketing/sales material development of Hanson's offering and expertise

Ideal Experience & Qualifications

• Bachelor’s degree in marketing, sales and/or other business function
• 1-3 years of related experience (internships included)

Benefits

Hanson offers competitive compensation with an excellent benefits package that includes healthcare, flexible spending, 401K, and paid time-off for your birthday, holidays, and the days we are closed between Christmas and New Year’s. Work/life balance is important to us, and our collaborative environment is flexible, fun, and fueled. (Coffee, snacks, flavored waters, pop, and beer Fridays are very important to us!)

To start the conversation, contact us at zak.jasinski@hansoninc.com.