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Hanson is seeking an adaptable entry-level candidate for a UX / Functional Architect role to support our strategy, creative, and production teams in defining and implementing custom digital solutions.

This position requires a demonstrable passion for learning, an eye for detail, ability to collaborate and lead teams to solve problems, and an ability to absorb and communicate technical details.

As a UX / Functional Architect you’ll learn, master, and demonstrate an understanding of both marketing and technology. This role is critical in “bridging the gap” between the marketing objectives we meet through our creative experiences and the technical architecture and software solutions needed to bring it to life. UX / Functional Architects must understand (and in some cases collaborate on) the creative vision set forth by our strategy and creative services teams; work with the production teams and project leads to translate that vision into buildable software; and ensure that the final product is faithful to the original vision.

Initially, you’ll work directly with the Director of Experience Delivery who will provide direction and oversee the work as you learn the ropes, but the ideal candidate will become self-directing over time in the projects they are assigned. This will always be a role that is focused on collaboration, so the candidate will always work with department directors and project teams to help guide and collaborate on their assigned projects.

RESPONSIBILITIES & EXPECTATIONS

• In early stages of a project, facilitates the implementation of digital solutions by eliciting and clearly documenting requirements of a project in an effort to gain alignment from key client stakeholders and internal project teams.
• Works with strategic planner and creative leads to understand the vision of a project and evolves project requirements accordingly.
• Partners with front-end development and engineering leads to analyze the documented requirements, determine the functional behavior of a project, and the systems needed to fulfill those requirements.
• Researches software platforms, solutions and tools as needed to facilitate the functional design of a project.
• Has complete understanding of project requirements, assumptions, and dependencies and presents requirements to key client stakeholders and internal project teams as the project transitions from strategy to build.
• From transition from design to build, effectively transitions project details to assigned project manager and acts as support as needed for project duration.
• Throughout build, supports the production team as needed to translate and communicate functionality, and to document any needed deliverables to bring clarity (page specs, content inventories, data schemas, etc.)

Core Functional Skills

• Demonstrates proficiency in common business applications (e.g., Word, PowerPoint, Excel, Keynote, Google Drive).
• Learns and demonstrates proficiency in Hanson-specific applications (e.g., Clients & Profits, Hanson Intranet, Hanson Dashboard, JIRA, etc.).
• Works with Client Services and Project Management to generate the functional definition content needed for proposals and SOWs.
• Collaborates with project leads and Project Manager to effectively manage processes through strategic planning and design phases to build.
• Uses appropriate tools and methods to manage time effectively and prioritize tasks for delivery of quality outputs on deadline.

Collaboration & Contribution

• Learns and demonstrates proficiency in the creation and maintenance of effective documentation of project requirements and scope, using Hanson scope documentation tools.
• Learns and demonstrates proficiency in providing support to production team in understanding requirements and needs, answers functional questions related to assigned tasks during projects, provides supporting materials such as fit-gap analyses, data and content documentation, metrics implementation, etc.
• Actively participates in group sessions, listens and collaborates to bring value and advance projects.
• Learns and demonstrates proficiency in sharing best practices with the agency for betterment of other projects/accounts.

Communication

• Learns and demonstrates proficiency in “bridging the gap” between strategic planning and build processes with consistent, timely communication.
• Appropriately uses all channels of communication (e.g., in-person, phone, email, IM, etc.) to drive progress and clarity.
• Communicates proactively vs. reactively in order to maximize problem-solving options.
• Learns and demonstrates proficiency in providing effective, productive feedback in the moment.

Problem Solving

• Responds to changes in direction and other client and internal dynamics with flexibility and resourcefulness.
• Elevates issues early and recommends plans of action/contingency plans to maximize options.
• Learns and demonstrates proficiency in appropriately managing conflict and drives team to collaborative solutions, especially during experience design phase.

IDEAL EXPERIENCE & QUALIFICATIONS

• No specific work experience or agency experience is required, however a degree or certification in business/marketing, digital arts, user experience, or computer science would be a plus. Short of that, you’ll need to show strong communication skills, demonstrate that you’ve worked within a collaborative team (maybe even led that team), and are technically minded.
• We are a digital agency, as such you’ll be expected to learn to document requirements for digital solutions including website and mobile app development. A passion for and strong skills using digital technologies will be required. Proficiency with a scientific calculator is not required, however we have lots of conversations about PHP, .net, HTML5, Java and other platforms. You’ll need to be comfortable learning about technology and having detailed conversations about it with clients and internal teams.
• Agency life is hectic, so you’ll need to demonstrate that you can balance changing dynamics and priorities without losing sight of the details
• The ideal candidate is someone that is comfortable being uncomfortable as you guide the team to clarity; a determined and driven personality is needed.

INTANGIBLES/CULTURAL FIT

• Qualities we look for include passion, confidence, integrity, judgment and a strong work ethic. Check the ego at the door.
• In our experience, there isn’t a single “style” that works. We’ll need you to be a diplomat, strategist, psychologist, salesperson, coach and mentor to our clients and our internal team.
• We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology, and creative.
• We take our core values seriously: Be Yourself, Own the Adventure, Stay Curious, Get Emotional, and Embrace Family. Do these sound like things you’re interested in?

To start the conversation contact us at FA-careers@hansoninc.com

As a digital agency, we delight our clients and their audiences with effective business, brand, and marketing strategies that are then transformed to meaningful, innovative experiences. We’re a team of (very) passionate people that love nothing more than putting our heads together and coming up with fun and successful ways to solve business challenges.

In the role of strategic planner, you’ll develop and present strategic recommendations for a range of clients. You and other members of the strategic planning team are the starting foundation of most agency projects, providing the team with information critical for success, gleaned from your smart assessment of the data. You’ll work on multiple projects at once, which means you’ll need the ability to balance your workload—but it also means you’ll be continually encountering new ideas, methods, and platform offerings, and applying that knowledge across projects.

Good strategic planners are driven by success. They’re fast learners, great communicators, extremely curious, and maybe (ok, probably) just a little bit obsessive, following the data wherever it leads, sifting through potential solutions, and crafting a compelling story about what matters most.

This position reports to the Director of Strategic Planning.

RESPONSIBILITIES & EXPECTATIONS

• Partners with Account Management team at the onset of projects to fully understand the business objectives, in an effort to map out and lead the most effective strategic approach
• Throughout the project, efficiently adapts processes and tasks to maximize results and in an effort to be a strong steward of client’s budgets
• Performs initial research to get to know client’s brand and business objectives, audience behaviors and mindsets, and the competitive landscape
• Develops research plans to understand audience behaviors and needs, competitive landscape, market conditions, and specific client challenges
• Executes research activities, including leading stakeholder workshops, online surveys, interviews, and website and competitive assessments
• Interprets collected data into key insights to inform strategic plans or other reports
• Presents strategic plans or other reports to internal teams and clients, demonstrating a strong ability to make complex subjects understandable
• Leads marketing and advertising planning for clients as assigned
  • Identifies business objectives and KPIs, audiences, platforms, and key messages
  • Works with account and creative teams as needed to develop campaign creative
  • Initiates and monitors and/or oversees the management of campaigns
  • Analyzes performance of campaigns, with recommendations for even greater success, and if applicable creates reports to share results directly with the client
• Leads content strategy for clients as assigned
  • Identifies content objectives to meet audience needs
  • Performs keyword research to ensure content matches audience behaviors
  • Develops and or guides the development of content based on insights
• Stays abreast of advances in digital marketing
• Proactively brings new insights or opportunities to the appropriate team members to drive performance improvements or pitch new business opportunities with existing clients

• Demonstrates proficiency in critical business applications (e.g., Word, Excel, Keynote, Google Drive)
• Demonstrates proficiency in a variety of tools for creating, monitoring, and/or reporting on organic or paid social content / campaigns or paid media campaigns (e.g., Facebook Business Manager, Google Ads, Google Analytics, MOZ, SEMRush, Synthesio, etc.)
• Demonstrates proficiency in Hanson-specific applications (e.g., Clients & Profits, Teamwork, Scope Cards, etc.)
• Demonstrates strong business-writing skills and intuitive understanding of human psychology through the creation (or support in the creation of) the following documents:
  • Survey questions and interview discussion guides
  • Strategic plans
  • Campaign or other insight reports
  • Proposals and Statements of Work (SOWs)
• Uses appropriate tools and methods to manage time effectively and prioritize tasks for delivery of quality outputs on deadline

• Works closely with account team / project manager to develop an initial project approach
• Works closely with account team, creative services, and production to scope and estimate build phases
• Actively participates in group sessions to bring value and advance projects
• Shares best practices readily with agency for betterment of other projects/accounts

• Presents strategic plans and reports with clarity and conviction, earning the trust and confidence of clients
• Appropriately uses all channels of communication (e.g., in-person, phone, email, Slack, Teamwork, etc.) to drive progress and clarity
• Communicates proactively vs. reactively in order to maximize problem-solving options
• Receives effective, productive feedback in the moment

• Demonstrates a strong ability to apply creative thinking to complex challenges
• Responds to internal and client feedback and other changes in direction with flexibility and resourcefulness
• Elevates issues early and recommends plans of action/contingency to maximize options
• Appropriately manages conflict resolution and moves things forward when there’s a stalemate

IDEAL EXPERIENCE & QUALIFICATIONS

• 3 to 5 years of experience in business strategy, research development, marketing communications, advertising or brand management at an agency or in a corporate role
• Strong research and writing skills, including attention to grammar and punctuation
• Specialized knowledge in at least one of the following areas: brand strategy, content strategy, social strategy, or media strategy; with familiarity in the other areas
• We value skills and qualities over specific training, but a degree in advertising, marketing, communications or business is a plus
• While you may implement some of your own recommendations, many of them will fall to other team members to implement. So while you don’t need to know how to code a website, for example, we’ll be looking for evidence of your ability to gain familiarity with the systems and processes used by our front end developers, engineers, functional architects, and visual designers to ensure strong interagency collaboration.

INTANGIBLES/CULTURAL FIT

• Qualities we look for include passion, confidence, integrity, judgment and a strong work ethic. Check the ego at the door.
• In our experience, there isn’t a single “style” that works. We’ll need you to be a diplomat, psychologist, salesperson, cheerleader and mentor to our clients and fellow team members.
• We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology, and creative.
• We take our values seriously. How well do you resonate with these statements? Be Yourself, Own the Adventure, Stay Curious, Get Emotional, Embrace Family

To start the conversation contact us at strategy-careers@hansoninc.com