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Hanson is seeking an experienced visual designer with exceptional problem-solving skills who can effortlessly communicate complex creative concepts. You’ll collaborate with our Managing Director of Creative, ACD and full project teams to tackle all aspects of the design process, bringing stories and concepts to life. Your strong foundation in graphic and interactive design will be applied in a wide variety of solutions including branding and visual identity systems, motion graphics, digital marketing, product design and user experience.

Position reports to Managing Director, Creative Services.

Responsiblities

• Collaborates with the Managing Director of Creative, ACD, Copywriters, Functional Architects, Strategic Planners, and Account Managers to create visual designs that align to project goals, defined functionality, overall creative direction and client business goals
• Creates visually relevant, engaging stories through both static and motion design concepts for client brands
• Works with client partners, traffic manager, and senior leadership on estimating, resource planning, and project milestone development
• Monitors progress, reporting day-to-day tasks to achieve on-time and on-budget results for the work assigned
• Audits a brand’s visual language against other competitors, identifying trends and providing recommendations to the internal team based on findings
• Collaborates with creative team and strategists to deliver impactful visual identities for client partners that are aligned with data, market insights and brand positioning
• Maintains strong command of visual design across typography, color, composition and imagery
• Supports production team in the understanding of creative vision
• Delivers persuasive creative presentations, clearly articulating design rationale to cross-functional internal teams as well as clients and partners for critique, feedback, and approval
• Maintains impeccable craftsmanship to ensure that final deliverables are flawless
• Stays current on visual design trends and software tools

Experience and qualifications

• 3+ years of brand and interaction/visual design experience with at least 2+ years in an integrated digital agency
• Proficient in critical creative applications including Adobe Creative Suite and Sketch
• Demonstrated experience with technologies and digital solutions for websites and mobile apps, interactive campaigns, experiential solutions and video
• Ability to make designs come alive through motion and interaction design
• Skilled communicator who is comfortable with presenting creative concepts that speak to both creative and technical audiences

What we offer

• Competitive salary
• Medical, dental and life insurance
• Short-term and long-term disability insurance
• Paid holidays, including paid time off between Christmas Eve and New Year’s Day
• Paid birthday day off
• 401(k)
• Flexible spending account
• Fun, friendly atmosphere in our new office in the heart of downtown Toledo in the historic Tower on the Maumee
• Paid, enclosed, attached parking
• Dog friendly
• Casual attire
• Stocked café
• Training and growth opportunities
• Company events and happy hours

We are currently working remotely for the unforeseeable future, so you’ll be collaborating with Hanson teams via Zoom, Microsoft Teams, phone calls, Slack and/or email.

To start the conversation contact us at design-careers@hansoninc.com

Hanson is seeking an experienced Copywriter who will craft engaging copy across a wide variety of projects, including complex digital builds, brand content and messaging, digital campaigns, internal marketing initiatives, and video scripting. We’re seeking candidates who have the ability to write for brands that span a variety of industries, adjusting to their specific tone and voice. You will collaborate as part of a team with members from account, creative and strategy, to achieve the client’s objectives through creative imagery and effective messaging strategies.

Position reports to Managing Director, Creative Services.

Responsibilities

• Implements a combination of strategic, conceptual and writing skills in order to deliver persuasive stories and compelling copy to our clients and their audience
• Partners with creative and strategic leads to craft concepts and execute copy based on established voice and tone for client brands, across various industries
• Writes engaging scripts for video, social/digital campaigns, or live experiences
• Demonstrates creative thought leadership, keeping on top of trends and providing inspiration and recommendations
• Multitasks across simultaneous projects in a fast-paced environment, managing and prioritizing timelines and milestones
• Leads and/or actively contributes to conceptual brainstorms; challenging teammates to push creative limits
• Participates in strategic meetings to deepen understanding of clients’ objectives and ensure creative concepts, tactics, and copy are on brand and strategically sound
• Contributes to the new business activities of the agency
• Participates in the company’s culture, bringing fresh ideas which enhance the agency brand and marketing efforts

Experience and Qualifications

• 3-5 years copywriting experience in a creative or agency environment
• Portfolio of work demonstrating an expertise in creative writing and experience working on a variety of projects, namely: web, mobile, brand messaging, digital campaigns and video content
• Proven ability to create copy for a variety of audiences, brands and industries
• Command of grammar, spelling, copy editing and proofing
• Experience developing successful concepts working in collaborative multi-disciplinary teams
• Strong oral and written communication skills
• Comfortable juggling multiple priorities in order to meet deadlines
• Ability to iterate quickly and effectively in response to feedback
• Strong creative mindset — bring big thinking and fresh ideas to the table

What we offer

• Competitive salary
• Medical, dental and life insurance
• Short-term and long-term disability insurance
• Paid holidays, including paid time off between Christmas Eve and New Year’s Day
• Paid birthday day off
• 401(k)
• Flexible spending account
• Fun, friendly atmosphere in our new office in the heart of downtown Toledo in the historic Tower on the Maumee
• Paid, enclosed, attached parking
• Dog friendly
• Casual attire
• Stocked café
• Training and growth opportunities
• Company events and happy hours

We are currently working remotely for the unforeseeable future, so you’ll be collaborating with Hanson teams via Zoom, Microsoft Teams, phone calls, Slack and/or email.

To start the conversation contact us at copywriter-careers@hansoninc.com

In the role of senior brand planner at Hanson, you’ll develop and present strategic recommendations for a range of clients, with a focus on client engagements of significant size or complexity, high strategic value to the agency, and/or where our client contacts are senior leaders.

You and other members of the strategic planning team are the starting foundation of most agency projects, providing the team with information critical for success, gleaned from your smart assessment of the data. You’ll work on multiple projects at once, which means you’ll need the ability to balance your workload—but it also means you’ll be continually encountering new ideas, methods, and platform offerings, and applying that knowledge across projects.
Good brand planners are driven by success. They’re fast learners, great communicators, extremely curious, and maybe (ok, probably) just a little bit obsessive, following the data wherever it leads, sifting through potential solutions, and crafting a compelling story about what matters most.

This position reports to the Director of Strategic Planning, and is out of our downtown Toledo office.

Responsiblities

• Partners with Account Executive at the onset of projects to fully undertstand the business objectives, in an effort to map out and lead the most effective strategic approach
• Throughout the project, efficiently adapts processes and tasks to maximize results and in an effort to be a strong steward of client’s budgets
• Performs initial research to get to know client’s brand and business objectives, audience behaviors and mindsets, and the competitive landscape
• Develops research plans to understand audience behaviors and needs, competitive landscape, market conditions, and specific client challenges
• Executes research activities, including leading stakeholder workshops, online surveys, audience interviews, and website and competitive assessments
• Interprets collected data into key insights to inform strategic plans, personas, customer journey maps, empathy maps, creative briefs, insight reports, or other strategic recommendations
• Presents strategic plans or other reports to internal teams and clients, demonstrating a strong ability to make complex subjects understandable
• Leads marketing and advertising planning for clients as assigned
  • Identifies business objectives and KPIs, audiences, platforms, and key messages
  • Works with account and creative teams as needed to develop campaign creative
  • Initiates and monitors and/or oversees the management of campaigns
  • Analyzes performance of campaigns, with recommendations for even greater success, and if applicable creates reports to share results directly with the client
• Leads content strategy for clients as assigned
  • Identifies content objectives to meet audience needs
  • Performs or oversees keyword research to ensure content matches audience behaviors
  • Develops and or guides the development of content based on insights
• Stays abreast of advances in strategic planning and digital marketing
• Proactively brings new insights or opportunities to the appropriate team members to drive performance improvements or pitch new business opportunities with existing clients

Experience and qualifications

• 7 to 10 years of experience as a brand planner, or equivalent experience in business strategy, research development, marketing communications, advertising or brand management at an agency or in a corporate role
• Strong research and writing skills, including attention to grammar and punctuation
• Specialized knowledge in one or more of the following areas: brand strategy, content strategy, social strategy, or media strategy; with familiarity in the other areas
• We value skills and qualities over specific training, but a degree in advertising, marketing, communications or business is a plus
• While you may implement some of your own recommendations, many of them will fall to other team members to implement. So, while you don’t need to know how to code a website, for example, we’ll be looking for evidence of your ability to gain familiarity with the systems and processes used by our front-end developers, engineers, functional architects, and visual designers to ensure strong interagency collaboration.

What we offer

• Competitive salary
• Medical, dental and life insurance
• Short-term and long-term disability insurance
• Paid holidays, including paid time off between Christmas Eve and New Year’s Day
• Paid birthday day off
• 401(k)
• Flexible spending account
• Fun, friendly atmosphere in our new office in the heart of downtown Toledo in the historic Tower on the Maumee
• Paid, enclosed, attached parking
• Dog friendly
• Casual attire
• Stocked café
• Training and growth opportunities
• Company events and happy hours

We are currently working remotely for the unforeseeable future, so you’ll be collaborating with Hanson teams via Zoom, Microsoft Teams, phone calls, Slack and/or email.

To start the conversation contact us at strategy-careers@hansoninc.com