Signs Your MarTech Stack Is Working Against You

Discover the warning signs of an underperforming MarTech stack and learn how better integrations, data capture, and workflows can improve marketing efficiency and customer experiences.

Subcategories

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GEO Doesn’t Have to Be Hard

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

Content Strategy

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How to Build the Right MarTech Stack

The ideal MarTech stack isn't one size fits all, but here are some considerations for planning a MarTech stack.

Digital Marketing

Marketing Automation

A large indoor trade show floor with red carpeted aisles, featuring multiple booth displays designed like small houses and storefronts, where attendees walk and gather around branded exhibits.

What 35+ Years at IBS/KBIS Taught Me About the Importance of Showing Up

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

Building Products

The Big Shift: How to Redesign Content-Heavy Websites Without Losing Your Mind

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Website Redesign

A stylized search bar graphic displaying the text “Which CMS platform is best for my new website?” against a dark background with glowing circuit-like patterns.

Comparing 4 Types of Content Management Systems

Compare open-source, enterprise, SaaS, and headless CMS platforms to find the right fit for your content, team, and digital strategy.

How to choose the right CMS platform for your next website or digital experience

Web Development

How Codacy Helps Hanson’s Development Team Up Their Game

Learn how automated code scanning with Codacy improves security, code quality, and long‑term maintainability for modern web development.

Building Products

When Webflow Works: Breaking Barriers for Creatives, Marketers, and Developers

Discover how Webflow empowers our creatives, marketers, and developers with design freedom and seamless collaboration.

A large audience seated in a conference hall listens to a speaker on stage, with presentation screens and a prominent “Great Lakes AI Week” event display in the background.

Human-Centered Innovation: How Great Lakes AI Week Is Shaping Our AI Journey

Hanson reflects on insights from Great Lakes AI Week—highlighting responsible, human-centered innovation and how AI can elevate work, creativity and value.

Digital Experience

A dark gradient graphic featuring five app icons above the text “5 Productivity Tools for Exceptional Remote Work.”

Hanson’s 5 Productivity Tools for Exceptional Remote Work

Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.

Digital Marketing

Content Strategy

Congrats to National Hardware, our 2022 ADDY award-winning client partner

Hanson Inc. is proud to congratulate our client partner National Hardware for winning an ADDY award in the 2022 ADDY Awards for the Toledo chapter.

Client Partnership

Graphic highlighting a 2021 WebAwards win, featuring a “Standard of Excellence Winner” badge and a screenshot of the dormakaba Americas website interface.

Celebrating our 2021 WebAward winning client partner

Hanson is thrilled to celebrate our 2021 WebAward winning client partner dormakaba.

Client Partnership

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Redefining boundaries with interactive experiences

Director of Front-end Development Jenny Koeppel and Sr. Visual Designer Scott Deca discuss redefining boundaries through interactive experiences.

Front End Development

Interactive Design

Graphic showcasing WebAwards 2020 wins, including “Outstanding Website,” “Non-Profit Standard of Excellence,” and “Best Medical Equipment Website,” with corresponding project previews and client logos.

Celebrating Our 2020 WebAward-Winning Client Partners

Hanson is thrilled to celebrate our 2020 WebAward winning client partners: Restorative Therapies Inc., O-I Glass, and Battelle.

Client Partnership

Illustration of a block-based content editor interface on a purple background, showing stacked content blocks (image, text, quotes) with an add button and a side panel of selectable block icons.

Digging Into Wordpress Gutenberg

Digging into the advantages of Wordpress Gutenberg with Director of Front-end Development Jenny Koeppel.

Front End Development

Two glass AAF ADDY awards on a wooden surface—one gold and one silver—engraved for Hanson Inc., set against a purple background.

Congrats to Battelle, our 2020 ADDY Award-Winning Client Partner

Congratulations to Battelle, our 2020 ADDY Award winning client partner.

Client Partnership

Illustration of a smartphone displaying an image icon, with a row of faded image thumbnails in the background, representing a mobile image gallery.

Mobile Vision, Part 3: Image Recognition

In part three of our series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob details image recognition.

Augmented Reality

Hand holding a smartphone using an augmented reality app to visualize furniture; a real living room scene is shown on the phone with a styled sofa and decor, while a wireframe outline of a couch appears in the physical space beside it.

The future of Augmented Reality for selling complex products

The Treehouse is the blog of Hanson Inc., a digital agency in Toledo, Ohio.

Augmented Reality

Emerging Technology

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Why manufacturers need to take a serious look at Augmented Reality

5 reasons why now is the time for manufacturers to invest in augmented reality to help mitigate barriers to purchase.

Augmented Reality

Emerging Technology

Illustration of a hand holding a smartphone displaying virtual furniture (chair and plant) aligned with a real sofa.

Mobile Vision, Part 2: Augmented Reality

In the second part of his blog series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob explores augmented reality.

Emerging Technology

Simple illustration of a smartphone centered inside an eye shape on a purple background.

Mobile Vision, Part 1: Face Detection

In this mobile vision series, we explore common computer vision tools and their potential uses in mobile apps, starting with face detection.

Emerging Technology

Designing an Interactive Experience

Software Engineer David Williams and Visual Designer Chris Hatfield on how they collaborated to create an interactive experience at the Toledo ADDY Awards.

Emerging Technology

Interactive Design

Abstract digital illustration of a human face rendered in a grid pattern, overlaid with translucent squares and data-like blocks.

Powering Paid Media Through Machine Learning

How advertisers can utilize machine learning for optimized paid search campaigns with Paid Media Strategist Angela Linares.

Emerging Technology

An iPhone home screen displaying app icons such as Mail, Calendar, Photos, Camera, Maps, Clock, Weather, and News against a colorful gradient background.

iPhone X: The devil is in the details

Director of Design Chas Ryder reviews the iPhone X and how it's noteworthy features impact design.

Emerging Technology

Interactive Design

Close-up of a person’s eye with a digital, futuristic overlay.

Device Detection, Decoded

Director of Front-End Development Dave Rodriguez answers the question: "what is a phone?" through a developer's perspective in the device detection process.

Interactive Design