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GEO Doesn’t Have to Be Hard

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

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Apps
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Emerging Technology
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How to Build the Right MarTech Stack
The ideal MarTech stack isn't one size fits all, but here are some considerations for planning a MarTech stack.
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Technology
Digital Marketing
Marketing Automation
What 35+ Years at IBS/KBIS Taught Me About the Importance of Showing Up
After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.
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After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

Technology
Toledo
Building Products
​​The Big Shift: How to Redesign Content-Heavy Websites Without Losing Your Mind
Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.
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Struggling with a content-heavy website redesign? Discover three proven strategies—including AI-assisted migration—to simplify the process and create a better user experience.

Strategy
Creative
Technology
Design
Website Redesign
Comparing 4 Types of Content Management Systems
Compare open-source, enterprise, SaaS, and headless CMS platforms to find the right fit for your content, team, and digital strategy.
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How to choose the right CMS platform for your next website or digital experience

Technology
Web Development
Wordpress
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How Codacy Helps Hanson’s Development Team Up Their Game
Learn how automated code scanning with Codacy improves security, code quality, and long‑term maintainability for modern web development.
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Technology
Building Products
Data
A purple abstract background with flowing lines featuring the Webflow logo on the left and three circular icons representing design, development, and marketing.
When Webflow Works: Breaking Barriers for Creatives, Marketers, and Developers
Discover how Webflow empowers our creatives, marketers, and developers with design freedom and seamless collaboration.
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Creative
Technology
A large audience seated in a conference hall listens to a speaker on stage, with presentation screens and a prominent “Great Lakes AI Week” event display in the background.
Human-Centered Innovation: How Great Lakes AI Week Is Shaping Our AI Journey
Hanson reflects on insights from Great Lakes AI Week—highlighting responsible, human-centered innovation and how AI can elevate work, creativity and value.
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Technology
Creative
Strategy
Technology
Digital Experience
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Hanson’s 5 Productivity Tools for Exceptional Remote Work
Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.
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Technology
Digital Marketing
Content Strategy
Graphic promoting the 2022 American Advertising Awards, featuring the awards logo and a tablet displaying a website homepage for a home improvement or building products company.
Congrats to National Hardware, our 2022 ADDY award-winning client partner
Hanson Inc. is proud to congratulate our client partner National Hardware for winning an ADDY award in the 2022 ADDY Awards for the Toledo chapter.
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Creative
Technology
Awards
Client Partnership
Graphic highlighting a 2021 WebAwards win, featuring a “Standard of Excellence Winner” badge and a screenshot of the dormakaba Americas website interface.
Celebrating our 2021 WebAward winning client partner
Hanson is thrilled to celebrate our 2021 WebAward winning client partner dormakaba.
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Creative
Technology
Client Partnership
Awards
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Redefining boundaries with interactive experiences
Director of Front-end Development Jenny Koeppel and Sr. Visual Designer Scott Deca discuss redefining boundaries through interactive experiences.
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Creative
Technology
Front End Development
Interactive Design
Graphic showcasing WebAwards 2020 wins, including “Outstanding Website,” “Non-Profit Standard of Excellence,” and “Best Medical Equipment Website,” with corresponding project previews and client logos.
Celebrating Our 2020 WebAward-Winning Client Partners
Hanson is thrilled to celebrate our 2020 WebAward winning client partners: Restorative Therapies Inc., O-I Glass, and Battelle.
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Creative
Technology
Awards
Client Partnership
Illustration of a block-based content editor interface on a purple background, showing stacked content blocks (image, text, quotes) with an add button and a side panel of selectable block icons.
Digging Into Wordpress Gutenberg
Digging into the advantages of Wordpress Gutenberg with Director of Front-end Development Jenny Koeppel.
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Technology
Front End Development
Gutenberg
Two glass AAF ADDY awards on a wooden surface—one gold and one silver—engraved for Hanson Inc., set against a purple background.
Congrats to Battelle, our 2020 ADDY Award-Winning Client Partner
Congratulations to Battelle, our 2020 ADDY Award winning client partner.
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Creative
Technology
Awards
Client Partnership
Illustration of a smartphone displaying an image icon, with a row of faded image thumbnails in the background, representing a mobile image gallery.
Mobile Vision, Part 3: Image Recognition
In part three of our series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob details image recognition.
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Technology
Augmented Reality
Mobile
Hand holding a smartphone using an augmented reality app to visualize furniture; a real living room scene is shown on the phone with a styled sofa and decor, while a wireframe outline of a couch appears in the physical space beside it.
The future of Augmented Reality for selling complex products
The Treehouse is the blog of Hanson Inc., a digital agency in Toledo, Ohio.
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Technology
Augmented Reality
Emerging Technology
Modern sofa against a neutral wall, shown transitioning from a white wireframe model on the left to a fully rendered upholstered couch with pillows on the right, illustrating a design or AR visualization process.
Why manufacturers need to take a serious look at Augmented Reality
5 reasons why now is the time for manufacturers to invest in augmented reality to help mitigate barriers to purchase.
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Technology
Augmented Reality
Emerging Technology
Illustration of a hand holding a smartphone displaying virtual furniture (chair and plant) aligned with a real sofa.
Mobile Vision, Part 2: Augmented Reality
In the second part of his blog series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob explores augmented reality.
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Technology
Apps
Emerging Technology
Simple illustration of a smartphone centered inside an eye shape on a purple background.
Mobile Vision, Part 1: Face Detection
In this mobile vision series, we explore common computer vision tools and their potential uses in mobile apps, starting with face detection.
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Technology
Emerging Technology
Mobile
Designing an Interactive Experience
Software Engineer David Williams and Visual Designer Chris Hatfield on how they collaborated to create an interactive experience at the Toledo ADDY Awards.
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Technology
Creative
Emerging Technology
Interactive Design
Abstract digital illustration of a human face rendered in a grid pattern, overlaid with translucent squares and data-like blocks.
Powering Paid Media Through Machine Learning
How advertisers can utilize machine learning for optimized paid search campaigns with Paid Media Strategist Angela Linares.
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Technology
Emerging Technology
Paid Media
An iPhone home screen displaying app icons such as Mail, Calendar, Photos, Camera, Maps, Clock, Weather, and News against a colorful gradient background.
iPhone X: The devil is in the details
Director of Design Chas Ryder reviews the iPhone X and how it's noteworthy features impact design.
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Technology
Creative
Emerging Technology
Interactive Design
Close-up of a person’s eye with a digital, futuristic overlay.
Device Detection, Decoded
Director of Front-End Development Dave Rodriguez answers the question: "what is a phone?" through a developer's perspective in the device detection process.
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Technology
Interactive Design
Mobile
A hand holding a smartphone and pressing on the screen to open a quick action menu, showing options like contacts and creating a new item.
The User Experience of Apple’s 3D Touch
Evaluating Apple's 3D touch from a user experience perspective with user experience architecture intern Kelsey Lortz.
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Technology
Emerging Technology
User Experience