Expertise

We turn complexity into measurable growth.

Capabilities

We are an integrated marketing agency that brings brand strategy, digital experience, and technology together around one thing: outcomes you can measure.

Brand Strategy & Research

Brand positioning, identity, and activation planning
Audience research and persona/journey development
Employee value proposition and internal communications
Competitive audits and whitespacing assessments

Analytics & Insights

Metrics assessments, testing, and implementation
Platform-specific dashboards and integrated reporting

Digital & Social Marketing

Marketing strategy and execution
Content marketing strategy and development
Email and social strategy
Asset production
Marketing automation and personalization

Web & Mobile Development

Responsive website design and development
eCommerce platforms
Product catalog, selectors, and configurators
Intranets and extranets
System integration/service-oriented architecture

Creative Services & Video Production

Visual design and execution
UI and experience design
Copy writing, art direction, and content development
Video storytelling and production

Our platform expertise.

Great technology is only valuable when it's the right technology. Our team has deep expertise across today's leading digital experience platforms, giving us the flexibility to recommend the solution that fits your business, your team, and your long-term goals. Platform loyalty isn't our strategy. Delivering your success is.

Our Process.

Every engagement starts with your business objectives and ends with measurable outcomes. From discovery through launch and ongoing optimization, we work alongside your team to ensure every decision supports long-term business success.

01

Discovery

We uncover your business objectives, user needs and technical realities to ensure we're solving the right problem, not just building the requested solution.

02

Ideas & Concepting

We transform insights into strategic ideas that differentiate your brand, solve real problems, and create momentum for growth.

03

Plan & Design

We align strategy, content, design, and technology into a clear roadmap that balances user experience, business priorities and long-term scalability.

04

Build & Execute

We bring the solution to life with precision, quality and close collaboration across every channel and touchpoint.

05

Challenge

We measure performance, review results together, and continually challenge assumptions to uncover new opportunities that drive your business.

We’re in good company.

Our clients have something to say.

It has been a pleasure partnering with the Hanson team, their extensive knowledge and experience is evident and as a client we have confidence in their ability to bring our vision to life.

Anna Elsea
‍Market Manager, Lowes MTO

The Hanson and Pfister teams put a great deal of collaboration, creativity, and effort into this project, and I was repeatedly impressed by the two groups’ ability to work together. This site reflects our vision extremely well, and we are truly proud of it!

Matt Zimmer
VP of Marketing, Pfister Faucets

Our digital work with Hanson is big, complex and everchanging. What I appreciate the most in our partnership with Hanson is that they are always ready and willing to work together to build solutions through the expertise of their digital team. I trust their team to look at our business through a digital lens and understand how our customers and consumers want to do business with us.

Tonia Coletta
Director, Digital Marketing & eCommerce, Metrie

Just giving a big shout out to the Hanson team. What a phenomenal job you did hitting the ground running with the promotional campaign for the EXACOR Zoom webinar.

Tracy Collins
Marketing Operations Manager, Huber Engineered Woods

The site looks great, I think the best parts are the functional and navigational improvements made to help get customers to the right product quickly. We couldn’t do it without you! Thank you to Hanson for delivering us a beautiful new site.

Matt Zimmer
VP of Marketing – Security Brands, Baldwin

Connect with us.

Wondering what CMS makes the most sense for your business? Considering AI strategy for your new website? You're speaking our language. Tell us your marketing needs and we'll be in touch.

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