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Digital Experience

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GEO Doesn’t Have to Be Hard

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

GEO doesn’t have to be overwhelming. Learn how strong SEO fundamentals, deeper content, and technical optimization can help your brand succeed in AI-driven search.

Comparing 4 Types of Content Management Systems

How to choose the right CMS platform for your next website or digital experience

Compare open-source, enterprise, SaaS, and headless CMS platforms to find the right fit for your content, team, and digital strategy.

A large audience seated in a conference hall listens to a speaker on stage, with presentation screens and a prominent “Great Lakes AI Week” event display in the background.
Human-Centered Innovation: How Great Lakes AI Week Is Shaping Our AI Journey

Hanson reflects on insights from Great Lakes AI Week—highlighting responsible, human-centered innovation and how AI can elevate work, creativity and value.

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How to Improve Your Website Post-Launch

Improve your site and increase engagement with these four tried-and-true site assessments and optimization strategies.

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What We Know Now: Chas Ryder

Career lessons from Director of Design Chas Ryder.

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Intranet Governance: Intranet Best Practices, Part 4

Thanks to all of you who have been following along this four part series on best practices in intranets. Now in this final installment, it’s time to talk about how to manage it all: intranet governance.

Mike Osswald of Hanson Inc. concludes his four-part blog series on intranet best practices with recommendations for intranet governance.

Illustration of a human brain connected by dotted lines to various icons representing concepts like search, information, people, networks, technology, ideas, and links.
On Collaboration and Recognition: Intranet Best Practices, Part 3

In part one of this blog series, we established how intranets standardize work processes and connect employees to others who can help them do their jobs. In part two, we looked at some of the best search, personalization, communications, training and support features of effective intranets. Yet another prime feature of great intranets is the opportunity for collaboration and recognition.

Mike Osswald, VP for Experience Innovation at Hanson Inc., continues his series on intranet best practices with a look at collaboration and recognition.

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Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason—the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers…

Steve Dwyer, Connection Strategist at Hanson Inc., reflects on how memes influence communication and community building in making people "close strangers."