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Emerging Technology

What 35+ Years at IBS/KBIS Taught Me About the Importance of Showing Up

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

After 35+ years at IBS/KBIS, Steve Hanson shares how trade shows, digital transformation, and the power of showing up continue to shape the building products industry.

The Codacy logo displayed over a blurred background of computer code in purple and blue tones.
How Codacy Helps Hanson’s Development Team Up Their Game

Learn how automated code scanning with Codacy improves security, code quality, and long‑term maintainability for modern web development.

A large audience seated in a conference hall listens to a speaker on stage, with presentation screens and a prominent “Great Lakes AI Week” event display in the background.
Human-Centered Innovation: How Great Lakes AI Week Is Shaping Our AI Journey

Hanson reflects on insights from Great Lakes AI Week—highlighting responsible, human-centered innovation and how AI can elevate work, creativity and value.

Illustration of a smartphone displaying an image icon, with a row of faded image thumbnails in the background, representing a mobile image gallery.
Mobile Vision, Part 3: Image Recognition

In part three of our series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob details image recognition.

Hand holding a smartphone using an augmented reality app to visualize furniture; a real living room scene is shown on the phone with a styled sofa and decor, while a wireframe outline of a couch appears in the physical space beside it.
The future of Augmented Reality for selling complex products

The Treehouse is the blog of Hanson Inc., a digital agency in Toledo, Ohio.

Modern sofa against a neutral wall, shown transitioning from a white wireframe model on the left to a fully rendered upholstered couch with pillows on the right, illustrating a design or AR visualization process.
Why manufacturers need to take a serious look at Augmented Reality

5 reasons why now is the time for manufacturers to invest in augmented reality to help mitigate barriers to purchase.

Illustration of a hand holding a smartphone displaying virtual furniture (chair and plant) aligned with a real sofa.
Mobile Vision, Part 2: Augmented Reality

In the second part of his blog series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob explores augmented reality.

Simple illustration of a smartphone centered inside an eye shape on a purple background.
Mobile Vision, Part 1: Face Detection

In this mobile vision series, we explore common computer vision tools and their potential uses in mobile apps, starting with face detection.

Designing an Interactive Experience

Software Engineer David Williams and Visual Designer Chris Hatfield on how they collaborated to create an interactive experience at the Toledo ADDY Awards.

Abstract digital illustration of a human face rendered in a grid pattern, overlaid with translucent squares and data-like blocks.
Powering Paid Media Through Machine Learning

How advertisers can utilize machine learning for optimized paid search campaigns with Paid Media Strategist Angela Linares.

An iPhone home screen displaying app icons such as Mail, Calendar, Photos, Camera, Maps, Clock, Weather, and News against a colorful gradient background.
iPhone X: The devil is in the details

Director of Design Chas Ryder reviews the iPhone X and how it's noteworthy features impact design.

A hand holding a smartphone and pressing on the screen to open a quick action menu, showing options like contacts and creating a new item.
The User Experience of Apple’s 3D Touch

Evaluating Apple's 3D touch from a user experience perspective with user experience architecture intern Kelsey Lortz.

Hands holding a black virtual reality headset against a dark background.
The Current State of VR

Software Engineer David Williams reports on the current state of virtual reality in the midst of upcoming 2016 consumer releases including the Oculus Rift.

A smartwatch displayed on a metal stand on a wooden surface, with its app icons visible on the screen against a softly lit, blurred background.
Developing Custom Apple Watch Apps: A Hanson Demo

You already know that the Apple Watch is Apple’s entry into the blossoming smartwatch and wearable category. It works like this: the computer-on-your-wrist has a symbiotic relationship with your iPhone. Health data read from the watch sensors flows to your phone’s activity tracker. Incoming notifications for apps on your phone are routed to your watch, where a click glance removes the need to pull the phone from your pocket. How do you create custom watch apps that enhance existing iPhone apps? Let’s walk through the process.

Director of Mobile and Emerging Technologies Josh Jacob on the process of developing custom apple watch apps.

Person wearing a virtual reality headset and headphones while holding a game controller, facing a TV screen at a crowded demo event.
En Guarde! Couch Knights and the Oculus Rift at PAX East

While there were a lot of cool things demoed at PAX East 2014, the most exciting part of my experience there was getting to try the latest version of the Oculus Rift. The Oculus Rift, for the unaware, is a head-mounted virtual reality display. VR headsets have been forgotten about or made fun of since the mid-90s (rightfully), but the Rift shows that technology can now do the concept justice.

Hanson software engineer David Williams writes about his experience testing the Oculus Rift dev kit 2 and Couch Knights at PAX East 2014.

A purple gradient illustration showing a sequence of icons depicting the evolution of web hosting: a person starting at a desk, moving boxes, organizing files, interacting with systems, and ultimately accessing information in the cloud.
The Evolution of Web Hosting

Hanson often provides hosting recommendations, solutions and services to our clients. Like most technologies we deal with, this is a rapidly evolving part of web development. The hosting options available today would appear alien to developers and system engineers from only a few years ago. So for those interested in a little technology time travel, I present: the evolution of web hosting.

Steve Bumbaugh of Hanson Inc. presents the evolution of web hosting, from workstations (Hostopithecus) to cloud computing (Hamazon Sapiens) and beyond.

Graphic of a sunrise over Earth with the text “beyond HTML5,” surrounded by various web technology icons.
Beyond “HTML5,” Part 3: The Future of the Open Web

So far in this blog series we’ve explored the meaning of “HTML5” and the road to the Open Web, and we’ve reviewed Open Web technologies supported by today’s browsers. Now it’s time to look at some exciting Open Web features that will shape the web of tomorrow, and their current alternatives...

What Open Web features are coming, and what are their current alternatives? Dave Rodriguez of Hanson Inc. concludes his 3-part blog series.

Graphic of a sunrise over Earth with the text “beyond HTML5,” surrounded by various web technology icons.
Beyond "HTML5," Part 2: Open Web Technologies You Can Use Today

In part 1 of this series, we discussed some myths and misconceptions about HTML5 and proposed the term “Open Web technologies” as a more accurate alternative. Today we’ll explore some Open Web features that have widespread support in desktop and mobile browsers today...

Dave Rodriguez, Hanson's Director of Front End Development, looks beyond HTML5 at open web technologies you can use today.

Graphic of a sunrise over Earth with the text “beyond HTML5,” surrounded by various web technology icons.
Beyond “HTML5,” Part 1: The Present and Future of the Open Web

In April 2010, Apple CEO Steve Jobs wrote about his decision to ban Adobe’s Flash plugin from the iOS operating system. He voiced a number of concerns including battery life, performance, and touch incompatibility, but above all the closed, proprietary nature of Flash...

Dave Rodriguez, Hanson's director of front end development, introduces a blog series on HTML5 and the present and future of the open web.