Cleaning up a brand built on purpose

What started with a miraculous cloth, a little water, and bugs on a windshield in Norway in 1994 has become one of the most respected cleaning and personal care companies in the world. Norwex, a global direct selling company with eco-friendly cleaning and personal care products, is committed to improving the quality of life by radically reducing chemicals in homes around the world. But this strong mission wasn’t coming through in the overall experience consultants and customers were having with the brand.

Putting the “promise” in brand promise.

350 slides of research

29 mini-projects

01 refreshed identity

When Norwex launched a bold new positioning statement (“We’re not just a company, we’re a promise of a brighter future”), they recognized the need to back up that claim across all of their brand touchpoints. We designed a new website experience that better represented their mission, and took the party on the road with a brand new mobile app that allowed hostesses and consultants to manage their guest list and send customized invites. We partnered with the social team to help align their content to the new vision and strategy. We created video content, including a heart-warming series that brought Norwex principles to life through the perspectives of kids. And we supported the new brand launch at the National Sales Conference by designing an interactive Promise Booth where consultants pledged their personal promises for a brighter future.

Kids Community Theatre

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