Google

Powering Paid Media Through Machine Learning

How advertisers can utilize machine learning for optimized paid search campaigns with Paid Media Strategist Angela Linares.

Yes, Paid Media is a Great Opportunity for B2B

How to include paid media in your B2B marketing strategy with Paid Media Strategist Angela Strock.

Understanding the Google Analytics 360 Suite

A breakdown of Google Analytics 360 Suite and how the products work together to improve your digital marketing.

What Google’s Paid Search Changes Mean For You

Learn how Google's recent paid search changes impact you as an internet user or marketer with Jr. Media Analyst Angela Strock.

De-Mystifying Google Analytics: Geographical Data Import

How to implement the geographical data import feature in Google Analytics with Senior Metrics and Media Strategist Chris Kujawski.

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Jr. Metrics Analyst Angela Strock discusses internal site search and how to apply the Refined Keyword dimension in Google Analytics.

Through the Looking Glass: Developing Hanson’s First Glass App

My colleague Joel Lanciaux and I got the opportunity to develop Hanson’s first Google Glass app. So we thought we’d take a few minutes to talk about what we learned from the experience. What follows is a loosely-edited transcript of our conversation.

Hanson developers Richard Carhart and Joel Lanciaux talk about their experience developing Hanson's first Google Glass app.