A stunning statistic. A visual you can’t shake. A compelling list of reasons to take action right now.
Content that converts can take many forms. The key is understanding what your audience needs to hear, and then delivering it with impact wherever they are looking. Our content development services help brands succeed by giving their audiences the clarity and inspiration they need to take the next step.
We start with what you’ve got. Cluttered product detail page? We’ll turn it an interactive story that answers all their questions before they ask. Boring but informative sales deck? We’ll transform it into a series of snappy social posts. Starting from scratch? No worries there either. We’ll get the deets from your subject matter experts, capture customers talking you up on camera, or turn your CAD files into 3D images.
Think of us as an extension of your team. We work collaboratively, using the tools and methods your team uses. We can do just enough to get your team started, or we can deliver it all while your team tackles something else. Either way, we’re here to crank up content that will convert your customers.
A device that produces homegrown tomatoes in January deserves a website with a little spice! When Aerogarden© approached us for a content refresh, existing visual assets were limited to straight-on product shots. Product features were buried in paragraphs. And inspirational blog posts and recipes were isolated in a different part of the site.
We defined a new content hierarchy to draw visitors into the product story. Shot new photography showing the products in context, and animated those products for a more hands-on feel. Turned heavy copy into icons and other bite-sized chunks of info. It was the perfect recipe for a shopping experience that entices home gardeners to welcome this innovative accessory into their kitchens.
Content Services Engaged
If you use Kangaroo™ branded products, you’re a healthcare provider. And if you’re a healthcare provider, you don’t have time to forage through dense content when you’re jumping to figure out why a patient’s pump alarm is going off in the middle of the night.
We helped Cardinal Health turn existing product assets into an engaging digital experience. Video demos. Diagrams. Clinical tips. Answering your Kangaroo questions quickly is no longer a leap.
Content Services Engaged
The happy couple’s triumphant entry. The tearful father-daughter dance. Barefoot bridesmaids clamoring for the Macarena. Every moment is a new mood the DJ has to transition into perfectly. So when the CHAUVET DJ brand launched their new ILS product, a suite of lighting fixtures that synchronize wirelessly across an event space, they needed a campaign that evokes all the vibes DJs work so hard to create.
We worked with the CHAUVET team to plan and execute a launch campaign. First we crafted vivid visuals and hyped headlines. Then we synced them across emails, social posts, and display ads to drive DJs to their favorite retailers. A microsite brought it all together by teaching new ILS users how to achieve the memorable moments their clients crave.
Content Services Engaged
