Unleashing new ideas to boost brand engagement
Invisible Fence® Brand has been a trusted name in pet containment for over 45 years, keeping pets safe and happy with innovative solutions. While they have great offerings and a solid reputation, engagement was lacking—clicks, likes, and interactions just weren’t hitting the mark. Slowing click-through rates and outdated visuals required a refresh, so they teamed up with us to revamp their content, visuals, and messaging.
313.5%
POST REACH
Through targeted Meta ads and social campaigns, we increased Invisible Fence Brand’s presence on Instagram, extending post reach by over 300% in two months.
228%
SITE SESSIONS
By adding more blogs, informational landing pages, and tailoring SEO content, we increased site sessions by over 200%, helping more people discover the benefits of Invisible Fence Brand.
257%
FORM FILLS
Scheduling a free consultation was the primary call-to-action for all campaigns, so we increased form fills by over 250% to kickstart outreach.
Our Approach.
Invisible Fence Brand has built the largest network of pet professionals in the country and their identity needed to reflect that. We sharpened their brand presence while preserving the approachability their customers have come to love. That meant refining their brand colors into a more cohesive palette and developing a family of visuals that brought stronger consistency across every touchpoint.
From day one, our approach was rooted in data. Working closely with their internal marketing team, we set clear, measurable lead generation goals and got to work. We rewrote and redesigned CTAs to be sharper and more compelling, and strategically steered traffic toward free consultation bookings, building a pipeline that actually converts.
To truly understand how customers were engaging, we dug into heat map analysis and ran A/B tests, using real insights to continuously fine-tune their digital strategy. We streamlined copy, tightened visual consistency, and made targeted recommendations across the board, from boosting local SEO on retail pages to adding a personal touch to customer interactions. And now, every touchpoint tells the same powerful, unified brand story.
Our Services
- Copywriting, art direction, and content development
- Social campaign concepting and development
- Website content refinement and improved searchability
- SEO audit and competitive assessment
- Email campaign management in HubSpot
Invisible Fence Brand’s Tech Stack
Asana
We leveraged Asana to streamline task management and improve collaboration between teams, ensuring projects were completed on time and within scope.
HubSpot
From the American Kennel Club members to members of HOAs, we designed and created customized workflows and email campaigns for various audiences.
Canva
Developing social and graphics on Canva allowed us to share and collaborate on assets with the internal marketing team.
