Spartan Chemical, a manufacturer of chemical specialty maintenance products, came to Hanson with a website that had outgrown its original programming platform. Key needs included organization by market segment and an in-house way to maintain fresh content. Hanson’s solution reorganized multiple sites into one for a consistent brand identity and a more streamlined user experience. A content management system enables easy updates, while a specialized search allows for quick look up of the material safety data sheet (MSDS) on any product. A mobile version of the site automatically redirects mobile users for easy access in the field.
The mobile site was awarded 2012 Best Manufacturing Website by the Internet Advertising Competition.
- Technology and Integration