Residents of Northwest Ohio and Southeast Michigan know ProMedica for their high-rated hospitals and extensive doctor network. But before you need a doctor or hospital, you have everyday questions about how best to keep you and your family healthy. Is it safe to go running outside in winter? How can I reduce my risk of colon cancer? What’s the difference between a cold and the flu?
To facilitate these conversations, ProMedica looked to Hanson to design and build an online content platform organized around getting and staying well. ProMedica HealthConnect features expert articles, physician videos, healthy recipes, and other resources to answer common questions about wellness, disease management, and the latest advances in health technology. Polls, comments and social sharing make it easy for everyone to join the conversation.
- Content Marketing and Social Engagement
- Technology and Integration
- Visual Storytelling and Video Production
- Brand Strategy and Digital Marketing