Situation
In the late '90s, Hanson helped Owens Corning launch one of the home improvement industry's first successful online visualization tools. Exterior FX® allowed homeowners to shop its full line of exterior products and make color selections before engaging a dealer or contractor.
Early visualization technology came as a CD, which meant buying software or visiting a dealer. We helped Owens Corning make it available online, allowing homeowners to visualize Owens Corning roofing, siding, and Cultured Stone® veneer, along with hundreds of paint colors, on a wide variety of home styles.
launch site
Once a registered user saves a design, he or she is able to email the house as they have designed it to potential contractors. Exterior FX® certified contractors use an offline version to apply the products the user has chosen to an image of the consumer’s own house.
Users can also learn more about Owens Corning products, save designs to a private portfolio, print designs, make side-by-side comparisons, and email their designs to others.