Situation
Neuromonics is a health care company dedicated to helping people with tinnitus to improve their quality of life and overcome challenges associated with tinnitus. Neuromonics had separate, underutilized websites for each of its markets. The company asked Hanson to consolidate the sites into a single domain and enhance the user experience, design and content to attract more patients and professionals.
Hanson designed and constructed a single website with easy-to-access links to information about each of the company's four markets. Graphics were upgraded and made consistent with Neuromonics' offline marketing, and content was expanded. Hanson built the site utilizing software that will enable the company's staff to manage and upgrade their own content.
launch neuromonics.com
Hanson employed foundational search engine optimization (SEO) prior to launch in order to optimize the site's search engine ranking.