Solutions/Clients Matrix | Case Studies

Curtis Stone + New Tools = More Fun and Function at Merillat.com

Hanson is helping Merillat customers design their Dream Kitchen for the Real World with online kitchen planning tools, plus helpful advice from celebrity chef Curtis Stone.

Overview:

Merillat is committed to bringing more beautiful, more functional kitchens into more homes. As design insights and visualization technology have improved, Merillat saw the opportunity to make better use of both on its website to better serve homeowners and buyers.

Solution:

The new Merillat.com features fun, easy-to-use tools to help make the kitchen planning process easier. Visitors can browse the inspiration gallery or product options on their own, saving to their personal IdeaFolio along the way. Or follow the Step-by-Step Kitchen Planner, presented by celebrity chef Curtis Stone. The customized planner uses each visitor's own design preferences and lifestyle information to guide them through the process of selecting cabinet doors, organizational features and accessories, and more. Then, everything is collected into a visualized kitchen design, ready to share with a kitchen professional to complete the process.

With newly designed site architecture, navigating your kitchen design options has never been easier.

launch site