Situation
Building on the success of past video projects, KeyBank asked Hanson Inc. to produce a series of video openers and closers for its November 2006 National Sales Leadership Conference.
Hanson conducted nearly 80 interviews with Key employees and clients across the continental U.S. and Alaska in order to ensure that the final videos would reflect the geographic diversity of the company.
Client interviews were interlaced with those of their respective bankers to create motivational success stories that demonstrated the company’s best practices in action.
In all, Hanson developed 11 different video segments for the two-day event, and provided on-site technical direction to the venue’s in-house AV and staging staff.
The work was very enthusiastically received, and Hanson was immediately invited back for the following year.
When it was time for the company’s Signature Circle awards meeting several months later, Hanson was able to repurpose the existing footage to create a new set of videos for that event, adding custom animations for a fresh new look and feel.
Footage from the same project was also used to help create a video overview of the bank for Key.com.