Situation
Delta Faucet Company was unveiling a host of new products for each of its Delta and Brizo brands. They asked Hanson to create videos that would highlight the features and benefits of each product.
Each video would have to work for a variety of audiences and applications, including online; on site at various trade shows; and as part of sales presentations to both pros and consumers.
After considering high-concept executions for each, Hanson opted for a more universal approach that would better meet the wide variety of potential applications. The template-driven structure allows enough visual flexibility for each product and brand aesthetic to come through, while a presentation of features and options is user-friendly for trade audiences.
Some of the new products featured include: Allora™, Sincerity™, and Talbott™ faucets.