Situation
Product videos are a part of every new product launch at Delta Faucet Company. With dozens of faucets in the Delta offering, the videos showcase the style, features and functions that set each product apart from the rest.
Each video needs to work for a variety of audiences and applications, including online; on site at various trade shows; and as part of sales presentations to both pros and consumers.
When Delta re-launched its brand in 2008, Hanson developed a new approach for product videos to play off the brand's dramatic new look. The videos are shot on black to provide a consistent brand look and production efficiency while showing off the gleaming faucets to their best advantage. To differentiate among products, a unique accent color is added to each using lighting techniques on set. Each video features a different music selection but the same voice talent, for easier updates when needed.