“People don’t buy cars from buildings. They buy from people. Use social media to humanize your brand.” —Mary Henige, Director of Social Media for General Motors. That’s just one of the main themes I took away from Eastern Michigan University’s Search Marketing Workshop on November 7: the importance of humanizing both search and social campaigns.
So much has changed in my life from when I attended Eastern Michigan, a place that set me on my current path. Returning there always holds a lot of emotion and memories. That’s why being asked to speak on November 7 at The Search Marketing Workshop, a conference that has been formed there over the past four years (starting from just one class that I was lucky enough to be a part of six years ago) was a little surreal. I was honored to be considered and am always looking for a way to give back to current Eastern Michigan students.
Most community managers and social content pros will admit that writing fresh and remarkable content week in and week out can be hard. Very hard. Not only does the content need to be strategic, it has to strike the right balance of length, engagement, branded but not too branded, shareable, actionable, conversational…did I leave anything out? Oh yeah…and legal, it has to get by legal, too.
I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.
Facebook turned 10 years old this month. What is that, like, 70 in social media years? Does that mean Facebook is outdated? Yes. But that doesn’t mean it’s irrelevant.
Our primary focus at Hanson is user-centered design, and we’re always looking to deeply understand the very specific users and their needs before creating any brand experience. But it’s also useful periodically to take a look at broad audiences in general, and consider how their social characteristics and attitudes might shape their relationship to technology.
Last year, Hanson partnered with the Toledo Fire and Rescue Department to develop a beautiful, responsively-designed website, along with a presence on Facebook. They’ve been tremendously successful, thanks in no small part to Lt. Matt Hertzfeld, Public Information Officer. He recently took the time to chat with us about his experience developing the department’s digital properties and some of the lessons he’s learned.
Trade shows have long served as a breeding ground for innovations and relationships. And while many brands and industries have spent decades perfecting their trade show strategies, social media is a relatively new addition to these strategies. As more companies continue to develop an active social presence, many are realizing that trade shows are great opportunities for social engagement. Here are a few reasons why.
There’s something so invigorating about being on a university campus, especially when you’re participating in an event to inspire current and future business leaders. That’s what happened last Friday when the Hanson team and over 650 registered guests descended on the campus of Bowling Green State University for the 2013 Sebo Series in Entrepreneurship.
The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.