The Treehouse

problem solving

What is a Digital Agency?

We didn’t invent the term digital agency, and we’re certainly not the only company that uses it to describe themselves. But it’s a term that sometimes spawns questions. Just what is a digital agency? And what exactly do we do? To answer these questions, it might help to explore other terms we could use—and why we choose not to use them.

An Agency’s Perspective on the RFP Process

Proponents of the Request for Proposal (RFP) process argue that it’s the best way to find the right fit; opponents say it’s a waste of money that doesn’t compare apples to apples. At Hanson, we understand why so many clients go this route and we regularly participate in the process. But we’ve also seen the process leave clients and agencies frustrated from time to time. So in a good faith effort to make it more valuable for everyone, here are a few observations from the agency side of the process…

5 Things Your Interactive Designer Wants You to Know

As an interactive designer, I work with clients everyday, sorting out the nitty gritty of how to present information on a page in order to sell a product or service. It’s a privilege to collaborate on client projects, and it’s rewarding. But sometimes designers are misunderstood, and we don’t always have the opportunity to explain why and how we do what we do. So if you’ve ever wondered what your designer was thinking, here are five possibilities..

Coming Clean on the Creative Process

Some “unproductive” habits might be anything but. I have a habit of standing too long in the shower. Done washing, just standing there, zoned out. Mind blank. Accomplishing nothing. Not only am I wasting water, I’m making myself late for work. It’s a bad habit. Or is it? Turns out, it’s just one of the quirky (and seemingly unproductive) habits that might actually help my performance at work…