The American Advertising Awards (Addys) are the advertising industry’s largest and most representative competition held annually by the American Advertising Federation (AAF). The 2015 awards for the Toledo region were held on February 26 at the Valentine Theatre, and our client partners at HGTV and Sutherland Inc. were among the winners!
Individual achievement behind the creation of today’s top websites is important to be recognized. That’s what the Web Marketing Association believes, founded in 1997 to help “set a high standard for internet marketing and web development.” Each year, the Web Marketing Association produces the WebAwards, the longest running annual competition in which sites are awarded for overall excellence in web development. For the 2014 WebAwards, Hanson is delighted to announce that two of our own client partners are among the winners.
Hanson clients were front and center at the Advertising Club of Toledo’s annual “AddyJam” last week. Amid live music, dancing and hors d’oeuvre noshing, the local ad club handed out awards honoring traditional and digital design work submitted by Toledo-area creatives.
This week, we’re giving a well-deserved shout-out to our local AIGA chapter and Hanson’s mobile app development team. Last summer, Hanson designed a mobile app and website to support the AIGA Toledo and The Arts Commission public arts project known as “You Are Here Toledo.” Inspired by the familiar “you are here” dot on directories, the project was an installation throughout the city of 100 large, outdoor dots by area artists highlighting Toledo’s landmarks.
Clever ideas don’t necessarily require huge budgets to make a big impact. That’s what the folks at the Davey Awards celebrate, taking their name from the story of little David who defeated the giant Goliath with “a big idea and a little rock”…
Recognition is a great motivator. It’s not that striving for excellence isn’t itself a worthy goal. It’s that striving for excellence is a day-in/day-out, nose-to-the-grindstone, blood, sweat and tears endeavor. It’s tiring. It’s frustrating. Because we’re human, sometimes we screw up. But also sometimes we knock it out of the park. And when we do, it’s nice to get a confirming pat on the back that says, “You did good. Keep it up!”