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Recapping SXSW Interactive 2014

The 2014 SXSW Interactive Festival in Austin concluded two weeks ago, and you might call it a Hansonite’s paradise. Several members of our team were among the 30,000 that gathered to talk about a range of industry topics, including these:

Every Screen, No Screen and Beyond Devices

A theme that Erik Porter, Hanson’s Creative Director, traced throughout the sessions he attended was creating a digital experience beyond screen sizes and devices. He reflects on how future technologies need to communicate with one another in order to design a better user experience across platforms.

Managing the Generation Mash-up

Melanie Christian, Managing Director of Strategy and Client Services, was especially interested in how communication styles and mindsets vary by generation and the impact these differences have on the workplace.

Redesigning the Workplace for Talent Development

COO Jenny Jacob focuses on a session about the workplace beyond the office, as employers recognize a wider range of educational resources – inside and outside of their companies – to develop employee talent.

Big Brands and Real-Time Conversation

How can brands best participate in real-time conversations with their audiences? Mike Osswald, VP for Experience Innovation, recaps principles brands big and small should live by when it comes to social engagement.

If you couldn’t make it this year, these posts will give you a flavor of SXSW. Comments and questions welcome!

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