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On Motivation, Recognition and…We won! We won!

Recognition is a great motivator.

It’s not that striving for excellence isn’t itself a worthy goal. It’s that striving for excellence is a day-in/day-out, nose-to-the-grindstone, blood, sweat and tears endeavor. Because our client partners strive every day to achieve excellence in their industries, we are thrilled when they get some hard-earned recognition.

And that’s just what happened recently in the form of three Internet Advertising Competition Awards from the Web Marketing Association.

Our TEDxBGSU partners received the 2012 Best Non-Profit Online Video Award for a video promoting their groundbreaking event. A TEDx event is a local, self-organized event where people share a TED-like experience by bringing together ideas and people from around the world and around the corner. For the first TEDxBGSU event, the student organizers were challenged to generate interest and attract audience members. The video needed to be edgy enough to hold the attention of media savvy college students and universal enough to motivate established business leaders and community members to attend the event. The student organizers did a fabulous job and we got great feedback on it.

Our second shout-out goes to Peerless Faucet Company, which was recognized with the 2012 Best Home Building Website Award. As their digital partners, we collaborated with the outstanding Peerless team in the development of a new website that has seen a significant increase in traffic. As a part of the redesign, Peerless launched a live chat feature that allows users to ask questions about installation, repair parts and more and get immediately responses from real-life professionals. Now 200 customers a month are benefiting from this great new feature.

And last but far from least, Spartan Chemical Company was awarded the 2012 Best Manufacturing Website Award for their new mobile site. The Spartan and Hanson teams developed an easy-to-maintain mobile format that offers the same breadth of product and training information for the tens of thousands of SKUs found on their website, plus offers in-the-field access to downloadable product literature. We optimized it for iPhone, Android and feature phones for the broadest accessibility.

So please join all of us at Hanson in congratulating our hard-working partners at TEDxBGSU, Peerless Faucet Company and Spartan Chemical Company on these remarkable accomplishments. You guys rock!

Welcome to the Treehouse!

"Welcome to the treehouse,” said CEO Steve Hanson the day we moved into our new headquarters. On an upper floor at the edge of the woods, we now enjoy a view from the trees. We think of this space not as a lofty perch but as a place to gather and seek a broader perspective. The same thing applies to our blog.

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