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Improve your site and increase engagement with these four tried-and-true site assessments and optimization strategies.

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Strategy
Creative
Technology
Hanson’s 5 Productivity Tools for Exceptional Remote Work
Jr. Copywriter Becca Rudd highlights 5 key tools used at Hanson to increase productivity with remote work.
Technology
Digital Marketing
Content Strategy
Considerations for Planning a MarTech Stack
The ideal MarTech stack isn't one size fits all, but here are some considerations for planning a MarTech stack.
Technology
Digital Marketing
Marketing Automation
5 Questions to Solve Your Business Challenge
The insights gained from this 5-point analysis reveal the unique, measurable way you will succeed.
Want to know the 5 questions that will solve your business challenge? It sounds like a gimmick, but it’s just strategic planning.
Strategy
Digital Marketing
Strategic Planning
3 Key Sources for Accessible Market Research
Sr. Strategic Planner Zori Ivanova dives into 3 sources for accessible market research during the strategic planning process.
Strategy
Market Research
Strategy
Why empathy maps are more important than ever
Those emotions, while not entirely connected, look something like a curvy line with highs, lows and everything in between, which is a great transition to our topic: empathy maps.
Strategic Planner Laura Pierce explores why empathy maps are more important now than ever.
Strategy
Content Strategy
Congrats to National Hardware, our 2022 ADDY award-winning client partner
Hanson Inc. is proud to congratulate our client partner National Hardware for winning an ADDY award in the 2022 ADDY Awards for the Toledo chapter.
Creative
Technology
Awards
Client Partnership
Celebrating our 2021 WebAward winning client partner
Hanson is thrilled to celebrate our 2021 WebAward winning client partner dormakaba.
Creative
Technology
Client Partnership
Awards
Redefining boundaries with interactive experiences
Director of Front-end Development Jenny Koeppel and Sr. Visual Designer Scott Deca discuss redefining boundaries through interactive experiences.
Creative
Technology
Front End Development
Interactive Design
Should your brand be on TikTok?
A deep dive into whether or not your brand should be on TikTok from Marketing Manager Sally Stearns.
Strategy
Social Media
Social Media Strategy
Celebrating Our 2020 WebAward-Winning Client Partners
Hanson is thrilled to celebrate our 2020 WebAward winning client partners: Restorative Therapies Inc., O-I Glass, and Battelle.
Creative
Technology
Awards
Client Partnership
Digging Into Wordpress Gutenberg
Digging into the advantages of Wordpress Gutenberg with Director of Front-end Development Jenny Koeppel.
Technology
Front End Development
Gutenberg
Congrats to Battelle, our 2020 ADDY Award-Winning Client Partner
Congratulations to Battelle, our 2020 ADDY Award winning client partner.
Creative
Technology
Awards
Client Partnership
Mobile Vision, Part 3: Image Recognition
In part three of our series on mobile vision, Director of Mobile and Emerging Technologies Josh Jacob details image recognition.
Technology
Augmented Reality
Mobile
Meet a Hansonite: Joe Holub
Get to know Joe Holub, Director of Experience Delivery at Hanson.
Strategy
Experience Design
User Experience
Do you need a competitive assessment?
How to tell if you need a competitive assessment in order to evolve your marketing strategy.
Strategy
Digital Marketing
4 Ways Photographers Can Craft a Great Photo Session Experience
Visual Designer and passionate photographer Rebecca Maag discusses four tips for photographers to craft a great photo experience.
Creative
Visual Design
Photography
The future of Augmented Reality for selling complex products
The Treehouse is the blog of Hanson Inc., a digital agency in Toledo, Ohio.
Technology
Augmented Reality
Emerging Technology
Why manufacturers need to take a serious look at Augmented Reality
5 reasons why now is the time for manufacturers to invest in augmented reality to help mitigate barriers to purchase.
Technology
Augmented Reality
Emerging Technology
Supporting people with disabilities: Why you should include everyone’s needs in the design of your sites and applications
VP of Experience Innovation Mike Osswald discusses web accessibility and why the needs of everyone should be included in the design of digital experiences.
Strategy
User Experience
Accessibility
Your Quality Time: How Social Platforms Steal Your Attention (and What You Can Do About It)
Mike Osswald dives deep into the concept of time well spent, exploring how social platforms can steal your attention (and what you can do about it).
Strategy
Digital Wellness
Social Media