The Treehouse

Client Partners Among the 2015 Addy Winners

The American Advertising Awards (Addys) are the advertising industry’s largest and most representative competition held annually by the American Advertising Federation (AAF). The 2015 awards for the Toledo region were held on February 26 at the Valentine Theatre, and our client partners at HGTV and Sutherland Inc. were among the winners!

What We Know Now: Connie Calmes

We’re always eager to learn something new here at Hanson, which is why one of our core values is “stay curious.” Because of this mantra, we’ve held an ongoing series talking to fellow Hansonites about the words of wisdom they might today give to their past selves. Today we’re talking to Senior Account Manager Connie Calmes.

Exploring an Empty TMA

Late last year, Visual Designer Ben Morales was among a handful of the region’s top mobile photographers to be invited to participate in The Toledo Museum of Art’s Exploring an #emptyTMA event, an opportunity to explore this world-class museum on a day that it was closed to the public. All of us at Hanson thought this was pretty cool because not only is the museum one of our client partners, but Ben is a very talented photographer. I recently talked to Ben about what he got out of this exclusive experience.

EMU Search Marketing 2014: Humanize Your Search and Social

“People don’t buy cars from buildings. They buy from people. Use social media to humanize your brand.” —Mary Henige, Director of Social Media for General Motors. That’s just one of the main themes I took away from Eastern Michigan University’s Search Marketing Workshop on November 7: the importance of humanizing both search and social campaigns.

EMU Search Marketing 2014: Start with the Data You Have

So much has changed in my life from when I attended Eastern Michigan, a place that set me on my current path. Returning there always holds a lot of emotion and memories. That’s why being asked to speak on November 7 at The Search Marketing Workshop, a conference that has been formed there over the past four years (starting from just one class that I was lucky enough to be a part of six years ago) was a little surreal. I was honored to be considered and am always looking for a way to give back to current Eastern Michigan students.

Apple Stats for Hanson Apps, Q3 2014

As you may or may not know, we’ve been tracking the usage of all the iOS apps we develop in house to complement the information Apple shares with developers. We report these numbers every quarter to help clients make informed decisions about the apps they’re planning, and to contribute to the conversations happening in the development community. Our Q3 2014 stats are now in.