The Treehouse

The Hanson Fitbit Challenge

It seems everyone is all about the wearables these days, and Hansonites are no exception. We’re writing about them, developing apps for them, and of course using them. We’re also a pretty social group, with a strong sense of community and a competitive bent. So it was natural that, back in the spring, we challenged a few of our local business partners to what we called the Hanson Fitbit Challenge.

Celebrating the Art of Video Games at TMA

It’s game time, Toledo! Many of us here at Hanson are big fans of video games – playing them and developing them. And of course we’re also big fans of The Toledo Museum of Art. So when our museum partners announced their new The Art of Video Games exhibit, we couldn’t wait to help sponsor the opening party on June 21. We asked some of the Hansonites who went to comment on the experience.

Highlights of InfoComm 2014

I spent last week at InfoComm14 in Las Vegas (I know, boo hoo for me). This was my second year attending the conference on behalf of Hanson. InfoComm bills itself as the largest professional AV show in the world, and I find it a great way to get exposed to current and new technology all in one location.

To Be Competitive, Know Your Why

A few weeks ago we hosted a Google Partners Connect event that featured a live webcast of some of Google’s leading experts. One of the speakers pointed out that whether you’re a small business or a huge corporation, the key to being competitive in search and sales boils down to knowing the answers to three questions.

What We Know Now: Ben Eddings

At some point in our careers, we’ve all said “I wish I’d known this years ago.” It’s not that we should have been more prepared at the start but that we’ve learned so much since then. So we asked a few Hansonites to reflect back to the start of their careers and reveal some of the early surprises and lessons learned. We’ll be featuring their responses here as an occasional series – and to kick it off, we talked with Ben Eddings, video production specialist.

Request for Proposal, or Request for Partner?

As a digital agency, we’ve responded to our fair share of RFPs over the years. Some are well thought out and others… not so much. Previously, we’ve shared our reflections on the RFP process, offering some specific suggestions for how to make it more valuable for everyone. But another way companies can make the RFP process better is to ask themselves: are we looking for a vendor to complete a one-time job, or are we looking for a partner to provide solutions now and guidance into the future?

Report from the Google Analytics Summit 2014

As a Google Analytics Certified Partner (GACP), Hanson gets to send a team member to San Francisco every year for the annual Google Analytics Summit, and for the third year now, it’s been my pleasure to represent Hanson. This year’s summit theme is “Data In Action.” As is normally the case with the first day of the event, Google had a few notable product announcements that went public: Enhanced eCommerce and Data Import.