The Treehouse

EMU Search Marketing 2014: Humanize Your Search and Social

“People don’t buy cars from buildings. They buy from people. Use social media to humanize your brand.” —Mary Henige, Director of Social Media for General Motors. That’s just one of the main themes I took away from Eastern Michigan University’s Search Marketing Workshop on November 7: the importance of humanizing both search and social campaigns.

EMU Search Marketing 2014: Start with the Data You Have

So much has changed in my life from when I attended Eastern Michigan, a place that set me on my current path. Returning there always holds a lot of emotion and memories. That’s why being asked to speak on November 7 at The Search Marketing Workshop, a conference that has been formed there over the past four years (starting from just one class that I was lucky enough to be a part of six years ago) was a little surreal. I was honored to be considered and am always looking for a way to give back to current Eastern Michigan students.

Apple Stats for Hanson Apps, Q3 2014

As you may or may not know, we’ve been tracking the usage of all the iOS apps we develop in house to complement the information Apple shares with developers. We report these numbers every quarter to help clients make informed decisions about the apps they’re planning, and to contribute to the conversations happening in the development community. Our Q3 2014 stats are now in.

Android Stats for Hanson Apps, Q3 2014

Have you been wondering what the latest Android trends are? We’re back with our quarterly statistics as we continue to develop new apps and test the latest devices. Here’s a comparison of Android devices used to access Hanson-developed apps during Q2 and Q3 of 2014. Of the 114 devices we’ve logged (of thousands on the market), Samsung is still in the lead.

What We Know Now: Amy Shrewsbery

If you were to look back on the start of your career, what words of wisdom you would give to your future self? Since one of Hanson’s core values is “stay curious,” we’ve been asking ourselves that same question. We invited a few Hansonites to reflect back to the start of their careers and reveal some lessons learned, including Video Production Specialist Ben Eddings, Account Director Sue Woten-Schultz, and Connection Strategist Chris Kujawski. Today our conversation is with Amy Shrewsbery, Senior Account Manager.

Celebrating 2014 WebAward Winning Client Partners

Individual achievement behind the creation of today’s top websites is important to be recognized. That’s what the Web Marketing Association believes, founded in 1997 to help “set a high standard for internet marketing and web development.” Each year, the Web Marketing Association produces the WebAwards, the longest running annual competition in which sites are awarded for overall excellence in web development. For the 2014 WebAwards, Hanson is delighted to announce that two of our own client partners are among the winners.

Apple Stats for Hanson Apps, Q2 2014

To complement the information Apple shares with developers, Hanson tracks the usage of all the iOS apps we develop in house. We report these numbers every quarter to help clients make informed decisions about the apps they’re planning, and to contribute to the conversations happening in the development community — and our Q2 2014 stats are now in.