The Treehouse

Exploring the New Frontier of Front-End Development

Last week it was our pleasure to host another meeting of the Toledo Web Professionals. Over 25 members of the local web development community joined us April 9 in the Hanson Treehouse for pizza and a presentation by our Director of Front-End Development, Dave Rodriguez, on “Front-End Development: IN SPAAAAAACE!”

Design Systems: The Cure for the Responsively-Challenged Site

In my previous post, I reviewed some of the characteristics of responsively-challenged sites. I ended with this mantra: To move forward, we have to discard the idea of web pages and instead create design systems. Tomorrow’s web will be designed and built from collections of content modules, each optimized to provide the best experience for each type of viewing device. Today I’ll outline a new responsive process that we’re using at Hanson to create a better end product with fewer wasted steps.

Is Your Site Responsively-Challenged?

This year, the world wide web turns 25. It’s been a long, sometimes awkward journey to adulthood (a journey I recently summarized elsewhere). From simple beginnings (check out the first website ever published), the web has grown up to change the world. Recently we’ve seen the web transcend the computer and become ubiquitous. That ubiquity presents a problem for people who write, design, and build content.

School’s in Session: Keeping up with Digital

How do you keep up with the Joneses in the digital age? As a new intern at Hanson and a college student, every day I learn something new. However, you can’t stay in college forever, so once you’re on the job you have to find other ways to keep learning. This is especially crucial for those with jobs in the digital world because technology is constantly changing. I interviewed several of my colleagues to find out how Hanson employees stay sharp.

Beacon, Lettuce and Tomato: A Tasty Intro to iBeacons

iBeacons are a common lunch topic here at Hanson. Not just because we’re developing with them, but because it seems everyone is talking about them lately: SXSW, The Washington Post, even Major League Baseball. But what is this technology du jour, how does it work, and what might it offer you?

SXSW 2014: Should Brands be Part of the Real-Time Conversation?

I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.

Smart Appliances: More Connected Technology in the Home from IBS & KBIS 2014

Last month I visited “Design and Construction Week,” the combination of the NKBA Kitchen and Bath Industry Show (KBIS) and NAHB International Builders’ Show (IBS) in Las Vegas. I was particularly interested in connected technology in the home, and wrote a report on the devices and services that help people control their environments. Now, as a follow up to that, this post highlights the smart appliances and fixtures that caught my attention.

SXSW 2014: Designing for Every Screen, No Screen and Between Devices

Designing for our multi-device world was a big theme at SXSW 2014. According to Kerry Bodine, a panelist at the “From Every Screen to No-Screen: Next Gen Responsive” session, approximately 1.5 billion people have PCs, 1.5 billion people have smart phones, and 425 million people have tablets. So it’s no surprise that we’ve all become comfortable with the concept of responsive design for websites, ensuring that the display of our content adapts to be usable on different sized screens. But we shouldn’t get so comfortable with the concept that we stop looking at what’s next on the horizon.

SXSW 2014: Redesigning the Workplace for Talent Development

The size and scope of SXSW has become enormous. But one session I found extremely thought-provoking this year was “Workplace Redesign: The Big Shift from Efficiency,” presented by John Hagel, Chairman of Deloitte Center for the Edge. Recognizing that talent is central to business success, this session explored how companies need to go beyond attracting and retaining talent and focus more on talent development.