Apple is known for keeping mum about new products in development and user stats. That’s why there’s a whole industry on the web devoted to rumors about what Apple has in the pipeline. And it’s certainly their prerogative as a business strategy. But the downside is that it offers developers little insight into app usage, operating system versions, or even the devices used.
It’s community spotlight time at the Treehouse again. Regular readers know that Hanson is in Maumee, Ohio, part of the greater Toledo area. And some really amazing friends of ours are starting up a non-profit to mentor high school students from immigrant and minority families in Toledo.
Partnering. We’ve talked in this space before about how partnering with our clients to solve complex business problems is the backbone of what we do.
Trade shows have long served as a breeding ground for innovations and relationships. And while many brands and industries have spent decades perfecting their trade show strategies, social media is a relatively new addition to these strategies. As more companies continue to develop an active social presence, many are realizing that trade shows are great opportunities for social engagement. Here are a few reasons why.
There’s something so invigorating about being on a university campus, especially when you’re participating in an event to inspire current and future business leaders. That’s what happened last Friday when the Hanson team and over 650 registered guests descended on the campus of Bowling Green State University for the 2013 Sebo Series in Entrepreneurship.
So you decided to make 2013 the year you go mobile, you did some initial planning for your mobile site, and you launched it. Now, how do you market your mobile site?
Back in January, I wrote about how a bad mobile experience leads to a bad brand experience. I urged you, if you hadn’t already, to make 2013 the year your business goes mobile. If you’ve taken that resolution to heart, you might be wondering: how do I get there? Here are four questions to ask yourself when planning a mobile site.
On March 13, Hanson was proud to host this month’s meeting of the Toledo Web Professionals. Forty-plus designers, developers and other creative professionals from the Toledo area crowded into our purple conference room to hear Jason Follas of Perficient, Inc. speak about designing interactive applications and games with the HTML5 canvas element.
So you’re a video professional. You’ve been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?
Hanson clients were front and center at the Advertising Club of Toledo’s annual “AddyJam” last week. Amid live music, dancing and hors d’oeuvre noshing, the local ad club handed out awards honoring traditional and digital design work submitted by Toledo-area creatives.