The Treehouse

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.

Apple Stats for Hanson Apps, Q1 2015

To complement the information Apple shares with developers, we track the usage of all of the iOS apps we develop in house. It’s been another three months of tracking as we’ve entered 2015, so it’s time to share our Q1 (February through April) stats for Hanson-developed iOS apps.

Developing Custom Apple Watch Apps: A Hanson Demo

You already know that the Apple Watch is Apple’s entry into the blossoming smartwatch and wearable category. It works like this: the computer-on-your-wrist has a symbiotic relationship with your iPhone. Health data read from the watch sensors flows to your phone’s activity tracker. Incoming notifications for apps on your phone are routed to your watch, where a click glance removes the need to pull the phone from your pocket.

How do you create custom watch apps that enhance existing iPhone apps? Let’s walk through the process.

What We Know Now: Leslie Mohn

If you’ve been following our ongoing career lessons series, you know that at Hanson we like to take a few minutes from time to time to reflect on what we’re learning and look for opportunities to grow. Today, we’re talking to Director of User Experience Architecture Leslie Mohn.

What Does Being a “Top Workplace” Mean to Us?

As you may have heard, Hanson was recently named to The Blade’s Top Workplaces (for the second year in a row). Because this award is based on employee surveys, we wanted to hear what being named a top workplace means to our fellow Hansonites. (Spoiler alert: a lot of us feel lucky to be part of this team!)

Client Partners Among the 2015 Addy Winners

The American Advertising Awards (Addys) are the advertising industry’s largest and most representative competition held annually by the American Advertising Federation (AAF). The 2015 awards for the Toledo region were held on February 26 at the Valentine Theatre, and our client partners at HGTV and Sutherland Inc. were among the winners!

What We Know Now: Connie Calmes

We’re always eager to learn something new here at Hanson, which is why one of our core values is “stay curious.” Because of this mantra, we’ve held an ongoing series talking to fellow Hansonites about the words of wisdom they might today give to their past selves. Today we’re talking to Senior Account Manager Connie Calmes.