ELECTRONIC PRODUCT CATALOG
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How Hanson helped the Organizers Get Organized
RUBBERMAID COMMERCIAL PRODUCTS
Hanson is the interactive agency of record for Rubbermaid Commercial Products, a division of Newell Rubbermaid.
In May of 2003, we launched a single point of entry site for RCP. This site provides interactive tools and business information for both external customers and distributors and internal executives and sales reps.
This site has since been redesigned.
CHALLENGES:
- Get product information to market more quickly
- Get more information to market, including competitive information, specs and selling tools
- Improve ease of use of the site
- Provide one-click access and download of information by customers and sales organizations
- Make one point-of-entry for the organization to have access to information
- Improve productivity by reducing redundancies of flow of product information
SOLUTIONS:
- Deployed SAP MDM (Master Data Management) for Product Content Management and Catalog Publishing
- Created an intuitive user interface with smart navigation that is driven by the user management system.
- Various methods of searching and browsing implemented to accommodate multiple user paths.
TACTICS & TECHNOLOGY:
Tactic: Team spent two weeks at Rubbermaid Commercial Products headquarters, interviewing key personnel and determining site needs.
Tactic: Conducted dozens of phone interviews with sales reps, distributors and end users, inquiring about current Web site satisfaction, and questioning on future needs and wants.
Programming Languages/Standards
- Java 2 Enterprise Edition 1.3 (J2EE 1.3)
- JavaScript
- CSS
- XHTML 1.0 Transitional
- XML, XSL, XSL-FO
- Macromedia Flash
Operating System/Application Server
- Red Hat Linux Advanced Server V2.1 with WebSphere Application Server v5.0
Database
- Microsoft Windows Advanced Server 2000 with Microsoft SQL Server 2000
Software
- SAP MDM (Master Data Management)
- Apache FOP (Formatting Objects Processor) Software
Development Tools
- IBM WebSphere Studio Application Developer v5.0
- CVS
RESULTS:
- Site deployed on time, in less than three months.
- Product catalog management time reduced drastically
- Need for a print catalog fulfillment company can be eliminated completely with SAP MDM's ability to re-purpose content for multiple publishing media and other initiatives across the enterprise.
- Instant access to accurate product information.
- Consistent copy of product information to both internal and external users.
- Annual savings of nearly one million dollars
- RCP expects payback in less than one year