HOW HANSON HELPED JOTUN SHOW THEIR TRUE COLORS

JOTUN

Hanson is the interactive agency of record for Jotun A/S.

In addition to creating the visual design for Jotun.no, Hanson was the technology integrator and user interface designer for ColourAdvisor; the visualization tool on the Jotun site.

Visit site...

CHALLENGES:

• Create an online visualization tool that used the same technology (and same data) as the tool that Jotun was already offering in their stores, via kiosk.
• Make the tool available in multiple languages, for multiple countries.
• Improve ease of use of the site
• Make the tool scaleable, so that additional languages and countries could be added at any point.
• Allow users to engage with the Jotun brand, and build brand loyalty, without leaving their own home.
• Improve productivity by reducing redundancies of flow of product information

SOLUTIONS:

• As technology integrator, Hanson helped adapt the existing kiosk technology for the Web. Jotun maintains just one set of data for both interfaces.
• Hanson’s custom-design content management tool accommodates multiple languages. New languages can be easily added. The resulting tool is currently available in five languages, and has allowed Jotun to provide stellar visualization services for stores and users in most of the countries in which it is sold.

TECHNOLOGY:

RESULTS:

• The ColourAdvisor has been a big success for Jotun. Consumers are willing to spend a great deal of time planning their new interior and exterior colors with this tool.
• Jotun has received a great response from companies selling prefabricated homes. They want to provide the tool as a service to their clients; allowing them to go online to select exterior colors for their home.